There are three types of Tmall stores: flagship stores, specialty stores and specialty stores. Among them, a flagship store is a store opened by a merchant in a mall with its own brand (the trademark is R or TM status). It can be of the following types: a brand flagship store that operates one own brand product; a brand flagship store that operates multiple own brand products and Brand flagship stores where all brands belong to the same actual controller; brand flagship stores opened by the owners of store-type brands (service trademarks); brand flagship stores that operate a certain private brand of goods, etc.