In the 2006 World Cup, the F50 series introduced a new +F50 series product -+F50. TUNIT。 More dazzling color matching, a pair of shoes SG, HG, FG three groups of spikes design, have done +F50. This year, the +F50 series is also the first time Adidas has used unnatural leather as the vamp work after the kangaroo leather technology has matured, and added the climacool vamp.
F50+ series has embarked on a colorful road since this generation, and the most important thing is its detachable upper, insole and spikes. Besides using unnatural leather as the vamp, CLIMACOOL also adds alternative styles. The addition of CLIMACOOL makes sports shoes lighter and more sweat-absorbent.
Look at +f50.tunit. You may think of Messi and Podolski for the first time. In 2006, they became +F50. Adapted it into a successful and famous series. Podolski's fluorescent boots and Messi's CLIMACOOL Argentines are impressive.
Many people here may ask why there is a decimal point after +F50, and you will see products such as +F50.6 and +F50.3? As far as I know, that's because the upper material is different from the spikes.
The birth of Messi in 2007 reminds us of this teenager who can reproduce the hand of God and score five goals in a row. When he scored an exquisite, imaginative, creative and technical goal in the America's Cup, the camera was fixed on his feet and our eyes were fixed on his boots. We have to admit that it is really appropriate to find Messi as the spokesperson for the +F50 series. The perfect combination of technology and speed is thus presented to everyone.
In the face of Nike's oppression in the football field, Adidas has been seeking innovation and change. Adidas began to focus on subdividing the market of professional football shoes, and introduced combat boots more suitable for different styles of players. The birth of F50 series sports shoes in 2003 should be the product design idea of this business knowledge concept.
+F50 completely deviates from the trajectory of F50+ in the upper design. From becoming an eternal classic coopa in sports shoes to the later predator series, from cowhide to kangaroo skin, Adidas has always followed the design idea of pure leather for sports shoes uppers. Artificial materials don't seem to meet Adidas football shoes, but on the +F50, this tradition has been broken. The biggest feature of leather uppers is softness, while artificial materials are lightweight. The target users of +F50 are positioned at excellent speed or good at dribbling, so the weight of sneakers is very important under this premise. The upper of +F50 is made of artificial material, which is much lighter than that of F50+ and predator.
Upper appearance
If F50 and F50+ are breakthroughs in design, then the increase of +F50 can be called subversion, at least from the perspective of industrial design, +F50 is shocking. Retro studs are divided, studs are directly installed on insoles, with square-pointed shape, and vamp+studs+tongue separation design. Material selection
Because the spikes of +F50 are directly connected to the insole, a layer of torsion plate under the sole replaces the supporting function of the original sneaker sole (while the shell of +F50 basically has no supporting function). This design is equivalent to the design of sole integration. Due to the special structure of +F50, the strength and support provided by the bottom of existing sports shoes are all completed by insoles. +F50 continues the design of three sets of insoles of F50+, which is professional, light and comfortable. The effect of the insole is changed by the structural division of the lower support ring of the insole.
Shoe nail design
Since Adidas used odd nail technology, the shape and division of spikes have become an important index pursued by various manufacturers in the reform of sneakers, including the combination of spikes used by Nike, the combination of flower spikes used by Puma and the lotto, all of which have made a fuss about the shape and division of spikes. However, the appearance of +F50 broke this concept, and the spike of +F50 returned to the retro design of 10, and FG was designed at the same time. At the same time, +F50 is equipped with three pairs of spikes, which greatly increases the adaptability of +F50. The biggest feature of +F50 is its portability. If you have always been a fan of Adidas sneakers, you will feel a brand-new lightness when you wear the +F50. The launch of +F50 gives Adidas a sharp weapon in the field of lightweight sports shoes, from offensive comfort route to offensive lightweight route. Adidas hopes to borrow the momentum of +F50.
The World Cup year strengthened its position in the field of football products. It is the core structure of +F50 sneaker to change constantly. No matter the vamp, insole or spikes, they can be freely replaced and combined according to the needs of users. From the design of three insoles of F50+ to the combination concept of +F50, F series has reached a new height in innovation.
It should be said that +F50 is a successful innovation, but it also has some shortcomings in details, such as the upper material is not soft enough, the control of the ball is reduced in rainy environment, and the shoelaces are slightly rough. But +F50 has successfully grasped the lifeline of product design. When the technical level (sneaker production technology and sneaker development technology) has reached a high level and industrial design is strengthened, +F50 has taken an important step in this concept.