Before applying to China Customs for ex officio protection measures, the trademark owner shall file its registered trademark and other relevant information with the General Administration of Customs in accordance with Article 7 of the "Regulations on the Customs Protection of Intellectual Property Rights" . The main purpose of customs registration of trademark rights is to effectively combat counterfeit goods and enterprises importing and exporting.

Trademark customs filing is a common name for customs protection filing of intellectual property rights. To put it simply, enterprises or business owners register their trademarks with the General Administration of Customs. After that, every time goods with the same trademark need to be cleared through customs, they will receive a written notice from the local customs to confirm whether the goods are trademarked. Sale by holder.

Although this is not required by law, it can be useful. The verification concludes that if the product has a trademark infringement and the infringing mark can be removed, the goods will be donated to charity. If the infringing mark cannot be removed, all the goods will be destroyed. The cost of storing and destroying the goods during the inspection process will be deducted from the trademark registrant's security deposit.

So, how to handle the customs registration of trademark rights?

1. Enterprise trademark customs registration requires the following information:

1. Electronic version of the trademark logo (trademark logo on the trademark registration certificate)

2. 3. A picture of the goods and packaging (a picture that reflects the overall appearance of the goods and packaging using this trademark, or a picture that reflects some of the main features of the goods and packaging)

3. Letter of attorney (format document, Provided by the agency)

2. Trademark registration processing time: about two months.

After submitting the written application, the applicant can log in to the system at any time to check the status of the General Administration of Customs’ review of their application. The General Administration of Customs will make a decision on whether to approve the filing within 30-60 working days from the date of receipt of all application documents submitted by the applicant, and notify the applicant in writing.