Apple's first trademark (Logo) was designed by Ron Wayne. The LOGO of that year was a pattern of Newton sitting under an apple tree and reading, with a sparkling apple about to fall, with streamers wrapped around it and the words Apple Computer.Co. (it was not yet on the market at the time, so Co. was used instead of Co. Inc.), and a short poem by British poet William Wordsworth is used on the outer frame. ?

However, this Newton logo was only used for a short time. Jobs thought it was too complicated and difficult to copy and spread, so today's apple pattern with a bite taken out was created. Many people who see the Apple logo can't help but ask: Why is the apple bitten? This may be exactly what the people who originally designed the Apple logo wanted to achieve.

There is also a widely circulated legend about the origin of the meaning of Apple’s original trademark – it was bitten by Alan Turing, the father of computer science.