The advantages of Madrid international trademark registration are mainly reflected in the following aspects

First, the procedures are simple. Handle trademark international registration matters directly to the International Bureau of the World Intellectual Property Organization, eliminating the need to entrust foreign agencies to apply for them and prepare different application documents.

Second, save costs. The cost of international registration is lower than the cost of registering in each country separately. The more countries you apply for, the greater the cost savings.

Third, save time. Member states agree that trademark examination must be completed within 12 months or 18 months, otherwise the trademark will automatically be protected in that country. This shortens the time for applicants to obtain trademark registration protection in some countries where the substantive examination period is very long.

However, Madrid international trademark registration itself also has the following shortcomings, which require applicants to pay attention to:

First, there is no uniformly issued registration certificate. For example, although the International Bureau of the World Intellectual Property Organization issues an international registration certificate, its effect is only similar to my country’s notice of acceptance of a trademark registration application. Currently, only a few member states (the United States, Japan, etc.) can issue a trademark registration certificate after approving an international registration application, but in practice, most member states generally no longer issue separate registration certificates even if they approve the application. If the applicant needs to prove that the trademark is protected in the designated country, he or she needs to separately apply to the Trademark Office of that country for issuance of trademark registration certification documents and pay additional relevant fees.

Second, the number of member states is limited. As of now, there are 98 parties to the Madrid System, but some of my country's important trading partners have not yet become members, such as Canada, Brazil, Argentina, Malaysia, Thailand, Indonesia, etc. Therefore, in order to cover a wider geographical protection scope, the applicant must choose both the Madrid System and a single country application to register a trademark.

Thirdly, the registration effect is not very stable. Since the Madrid International Registration is based on the applicant’s domestic application or domestic registration, if the basic registration or basic application in the country of origin is revoked for any reason within five years, then the Madrid International Registration based on the domestic registration or domestic application will Even if the registration is approved by each member state, it will be revoked. This is the famous "central strike principle".