Weight mainly refers to the ranking on Taobao. The higher the weight, the higher the ranking. For example, when a buyer searches for "women's down jacket", if the seller's shop and baby have high weight, the goods in his shop will be displayed to the buyer first, so many shopkeepers use various methods to improve the weight of their shop and baby in order to improve the display and sales. Niudaojia SEO lists various factors that affect the store weight and baby weight. (1) Factors that affect the weight-the store itself: 1) Consumer protection, payment of deposit; 2) Whether there is any violation; 3) store sales rate 4) main business ratio; 5) New store; 6) favorable rate 7) store service; 8)DSR dynamic score 9) credit card payment; 10) Want Want Online; 1 1) gold medal seller; 12) store reputation; (2) the weight of the baby itself: 1) the baby conversion rate; 2) the time when the baby goes up and down; 3) new product label; 4) public welfare baby; 5) Complete baby attributes; 6) The baby's qualifications are comprehensive; 7) Set the package; 8) Establish freight insurance; 9) window recommendation; 10) Baby popularity; 1 1) set generalization; 12) Cash on delivery; 13) fast delivery; 14)7+ No reason to return the goods; 15) The sales volume listed above should be very detailed. Although Taobao does not explicitly admit the weight problem that affects the store ranking, from the experience of all operation engineers, all the factors listed above may affect the store weight. Of course, the role and weight of each factor are different. According to experience, sales volume, store conversion rate and dynamic rating are the most influential factors on store weight, which is why so many people like shua sheets, because shua sheets are not only beneficial to sales volume and conversion rate, but also beneficial to dynamic rating. We can easily find these factors from the baby's ranking. Searching for a keyword, naturally ranked products, dynamic rating and sales are basically better.