A geographical indication trademark is a sign that indicates that a product originates from a certain region, and that the specific quality, reputation or other characteristics of the product are mainly determined by the natural or human factors of the region. Applying for a geographical indication certification trademark is a common practice internationally to protect specialty products. By applying for a geographical indication certification trademark, we can rationally and fully utilize and preserve natural resources, human resources and geographical heritage, effectively protect high-quality specialty products and promote the development of specialty industries.

According to reports, geographical indication certification trademarks are a benchmark for driving local economic development. The price of agricultural products with geographical indication certification trademarks is generally 20% to 90% higher than the price of similar products. . After registering and using the "Zhangqiu Green Onion" geographical indication certification mark, the economic value of green onions in Zhangqiu City has increased significantly, from 0.2-0.6 yuan per kilogram before registration protection to 1.2-5 yuan. After registration protection, the price is 2-5 times before registration, the net income per mu is more than 2,000 yuan, and the average household income in towns and villages in the main production areas reaches 10,000 yuan. Jiaozhou Chinese cabbage has a long history and appeared in Jiaozhou more than 1,000 years ago. After successful registration, the value of Jiaozhou Chinese cabbage has rapidly increased from a few cents per kilogram to an average of 48 yuan per plant.

The person in charge of the Trademark Office of the Provincial Administration for Industry and Commerce said that there are currently more than 17,500 registered trademarks for agricultural products in our province, accounting for approximately 14% of the total number of registered trademarks in the province. At present, trademarks and brands of agricultural products have achieved initial results in increasing farmers' income, forming a new model of "company + trademark + base + farmers" to increase farmers' income. Nowadays, people are increasingly pursuing natural and green consumption. The production and development of agricultural products with geographical indication certification trademarks are playing an increasingly important role in improving the ecological environment and driving and promoting tourism development. .