In 1904, Manchester engineer Royce built his first three cars. One of his business partners who was a member of the Royal Automobile Society told his colleagues the news. Member, racing driver and car salesman, British aristocrat Rolls. Rawls was extremely interested in this and soon traveled to Manchester. After visiting Royce's car, Rolls immediately felt that this kind of car has endless charm and must have a bright future. After meeting Royce, the two decided to jointly form Rolls-Royce (Rolls-Royce). Royce) automobile company, Royce is responsible for design and production, and Rolls is responsible for sales. The name of the car is "Rolls-Royce" (also translated as: Rolls-Royce). In 1906, Rolls-Royce Royce Motor Company was officially established. In 1907, they launched a new car that had extremely low driving noise and was almost like a ghost. It was later called the "Silver Ghost". This was the first car to use the Rolls-Royce trademark. Rolls drove a Rolls-Royce and continued to win automobile races. Soon this kind of car became famous, and the two achieved success by complementing each other.
Rolls and Royce have completely different origins, hobbies, and personalities, but their persistence and yearning for the automotive industry make them an excellent pair. Rawls was bold, enterprising, and had strong financial resources, while Royce's childhood hardships enabled him to develop the good habit of being down-to-earth at work and always pursuing excellence in technology. Their companies finally became more and more prosperous due to their complementary strengths. Stuart Rawls was born in 1878. He loves adventurous, exciting and high-speed sports. He frequently participated in hot air ballooning and dragster racing. Rolls unfortunately died in a plane crash on July 12, 1910. Henry Royce was born in 1863. In his early years, he worked as a newspaper boy and as an apprentice for the railway company. Later, he turned his attention to cars. After Rolls' death, Royce was very sad, but he still insisted on concentrating on research. His designs were recognized around the world and created brilliant achievements for the company. Royce died on April 22, 1933.
The trademark of Rolls-Royce (ROLLS ROYCE) is two overlapping "R"s, with ROLLS on the top and ROYCE on the bottom. This is composed of the first letter R of the surnames of the two founders, slightly staggered up and down, and combined into a beautiful and dignified logo pattern, which reflects the founders that I am in you, you are in me, and unite and unite. Enterprising spirit. This trademark idea is indeed extraordinary. It not only has a profound meaning, but also adopts a creative trademark design method that can be called the brand name and the company name. After the two founders passed away, their heirs changed the red double R's representing their names on the front of the car to black as a mark of mourning.
Later, Montague’s artist friend Charles Sykes learned their story. He was deeply moved by the twists and turns of love. In 1909, at Montague’s request, he created a painting based on Thornton. A vivid sculpture was created: a young girl stood in the wind, letting her skirt fly in the wind, but gently tapping her index finger on her lips, which symbolized the unspeakable secret between Thornton and Montagu. emotion. The sculpture is named "Whispers."
Montagu implicitly declared his love by placing the first "whisper" on the front of his Rolls-Royce Silver Phantom. Soon, this unique car logo became a fashion among the upper-class Rolls-Royce owners who did not know what was going on. On February 6, 1911, the silver-plated "Flying Goddess" based on the "Whisper" officially flew onto the front of a Rolls-Royce and became the three-dimensional logo of the Rolls-Royce.
If the story reaches It ends abruptly here, and the couple will live happily together forever, but reality is often much crueler than fairy tales. In a shipwreck, Thornton was unfortunately killed. Although Montague was rescued after drifting at sea for 36 hours, the trauma of losing his lover could never be repaired. After learning about this, Mr. Laws decided to comfort his friend in a special way.
Beginning in 1915, Rolls-Royce changed the "Flying Lady" car logo based on Thornton from silver to nickel alloy to represent the unparalleled quality of Rolls-Royce cars, as well as Montague and Thornton. A love that never fades.
The most distinctive thing about Rolls-Royce is that it uses a lot of manual labor. In the UK, where labor costs are quite high, this will inevitably lead to high production costs. This is why Rolls-Royce One of the reasons why Les prices are amazing. To this day, Rolls-Royce engines are entirely hand-built. What’s even more amazing is that the grille of the Rolls-Royce front radiator is completely completed by skilled workers’ hands and eyes without any measuring tools. A radiator takes a worker a whole day to manufacture, and then another five hours to process and polish it. Nowadays, Rolls-Royce's annual output is only a few thousand cars. The brand's success is due to its adhering to the traditional British car-making art: refinement, permanence, and meticulous attention to detail. It is therefore incredible that more than 60 Rolls-Royces from 1906 to the present are still in good condition. Rolls-Royce has a noble appearance, and every detail of it must meet two requirements: 1. It should be aesthetically and visually perfect from any angle; 2. The performance of any component must be impeccable. of. Rolls-Royce currently has Silver Spirit, Silver Thorn, Silver Shadow and Silver Feather series.