The difference between trademark transfer and trademark transfer:

1. Trademark transfer takes legal effect when the Trademark Office approves and announces it; trademark transfer is the objective reason that leads to the transfer of the trademark. The legal effect takes effect on the date the fact occurs;

2. Trademark transfer does not have retroactive effect. The transferee acquires the trademark right from the date of approval announcement and has no right to claim for previous infringements; Trademark transfer has retroactive effect, and the successor can claim rights for infringements before the transfer;

3. Trademark transfer is often a positive result based on the agreement between the parties; Trademark transfer is a negative result based on objective reasons beyond the intention of the parties.

To put it simply, trademark transfer is mostly a "paid" transfer, which is the act of transferring the exclusive rights of a trademark to others through the procedures prescribed by law. Trademark transfer mainly occurs when the original trademark owner "loses" the ability to use the exclusive right to use the trademark (the trademark owner dies, the company goes bankrupt, etc.), and the successor takes over the trademark.

If your company has trademark registration, rights protection and other needs, you are welcome to contact the senior trademark consultant of the Qizhidao platform for detailed consultation.