First, the brand introduction:
1. Leader brand is the third brand newly launched by Haier Group after Haier and casarte, and it is a brand-new customized electronic brand launched by Haier.
Second, the commander-in-chief brand insists on the value proposition of "only paying for needed functions and exempting unnecessary functions". Through the virtual and real integration mode, the personalized needs of users can be quickly obtained online (Internet), and the needs of users can be quickly met offline.
Third, the commander's products include refrigerators, washing machines, water heaters, air conditioners, freezers, color TVs and kitchen appliances. Commander-in-Chief has always adhered to the user demand-oriented, aiming to quickly meet the personalized needs of users in the Internet era through on-demand customization and on-demand production. Here, users are the "designers" of products.
2. Brand characteristics
Brand Vision: Create a personalized and fashionable lifestyle with users.
Brand mission: You design and I make, and you need me to deliver.
Brand personality: interesting, fashionable and friendly.
Three. product promotion
First, the commander-in-chief brand household appliances are designed and developed completely according to the needs of users. Haier Group integrates global resources and is designed and built by the world's top American engineers. The function of commander-in-chief brand household appliances is more practical, leading the latest trend in the world!
Second, the commander-in-chief household appliances are produced by Haier Group, the world's first white goods manufacturer, with more mature technology and more stable products!
Third, the commander-in-chief household appliances introduced the world's most stringent American General Electric quality inspection standards to create more practical, safe and durable household appliances with a service life of more than 20 years!
Fourthly, Commander-in-Chief household appliances are designed and developed by users, and their products have some unique characteristics. If the commander-in-chief refrigerator has a soft freezing function, frozen meat won't have to be thawed and cut in time! The freezer drawer of the commander-in-chief refrigerator has a handle, which is convenient for users to use the drawer and take food. When the drain valve of the washing machine is opened above 12MM, the drain pipe will not be blocked even if the groundwater quality is poor. These functions are not available in other brands of home appliances!
Four. after-sales service
First, the service of Commander-in-Chief Electric Appliances is entirely undertaken by Haier Group's after-sales service outlets! Buy commander-in-chief home appliances and enjoy Haier's worry-free service!
Second, the service standard of Commander-in-Chief Electric Appliances is the same as other products of Haier Group. The 24-hour national unified service telephone number is 4006406999. Users can easily enjoy Haier Group's five-star after-sales service by purchasing Commander's products!