Fan Wei, male, Han nationality, born in April 1969, is from Deqing, Zhejiang. He graduated from the Department of Genetic Engineering of Fudan University in August 1991 with a bachelor's degree in science. In 2002, he obtained the certificate of completion from the postgraduate course in business management of East China Normal University. He has been working for Fosun Group since September 1993. He is one of the founders of Fosun Group and currently serves as a director of Fosun Group and the managing director of Forte Group.
Fan Wei's resume:
1984.9-1987.7 Zhejiang Huzhou Middle School
1987.9-1991.7 Studied at the Department of Genetic Engineering, Fudan University, and received a Bachelor of Science degree
1991.8-1992.8 Business Department of Guangdong Zhuhai Livzon Pharmaceutical Group (Biochemical Pharmaceutical Factory)
1992.8-1993.9 Sales Department of Shenzhen Jingmei Bioengineering Co., Ltd.
1993.9-Present Shanghai Fosun Director of High-Tech (Group) Co., Ltd.
Director and General Manager of Forte (Group) Co., Ltd.
Chairman of Shanghai Ceyuan Real Estate Consulting Co., Ltd.
Important honors Fan Wei received in 2002:
Man of the Year in Shanghai Real Estate Enterprises
Top 100 Chinese Real Estate Enterprises
Top 100 People with Outstanding Contributions to Chinese Real Estate Enterprises
Gold Award for Top Ten Outstanding Youths in Putuo District
Important social positions held by Fan Wei in 2002:
Vice Chairman of Shanghai Jing'an District Youth Federation Committee
Vice President of Shanghai Putuo District Federation of Industry and Commerce
Member of the Standing Committee of Shanghai Putuo District CPPCC
Executive Director of the Council of Shanghai Real Estate Association
Shanghai Academy of Social Sciences Executive Director of the Board of Directors of the Real Estate Industry Research Center
Fan Wei’s work performance in 2002:
In the second half of 1993, when Fosun Group first entered the real estate field, Fan Wei was a member of the industry. Leading figure. From its humble beginnings in real estate intermediary services to its annual development volume of more than 1.43 million square meters, Forte Group's development has been the result of Fan Wei's countless efforts. From a graduate majoring in genetic engineering to an elite in the real estate industry, this speaks for itself.
Today, Forte (Group) Co., Ltd., a holding company of Fosun Group, has become a large real estate group in Shanghai. In September 2001, Forte Group successfully completed its shareholding reform and officially entered the listing guidance period. It is now actively preparing to be listed on the Hong Kong Main Board.
As the general manager of Forte Group, Fan Wei, through the joint efforts of him and his team, has been operating in the spirit of "creating an ideal space" since he entered the real estate field in 1993. concept, forming a professional real estate group structure with real estate development as the core business and marketing planning, replacement services, and project supervision as auxiliary businesses. In recent years, Forte Group has achieved considerable development and gradually established its leading position in the Shanghai real estate industry. The company has been among the top 50 real estate companies in Shanghai for sales for three consecutive years. Forte Group ranked sixth among the top 100 real estate companies in Shanghai in terms of sales area in 2001, and also ranked first among private real estate companies in Shanghai.
1. Forte Group’s 2002 strategic positioning and business philosophy
2002 was the first year that my country joined the WTO. Shanghai attracted the world with its strong and sustained economic development vitality. In the eyes of investors, it has become the city with the most obvious investment-driven growth effect and the best economic development quality in China. Shanghai's economy has achieved double-digit growth for 11 consecutive years, with an average annual growth rate of 12.5%. Shanghai's Engel coefficient fell below 40% for the first time at the end of 2002, and its per capita GDP reached nearly 5,000 US dollars, which is close to the level of moderately developed countries. Shanghai has become The main symbol of well-off and affluent citizens' consumption. In such a macro-environment, housing has become a hot spot for consumption and even investment by Shanghai residents and domestic and overseas immigrants.
Focusing on the economic prosperity background of Shanghai and considering that Forte Group is a large-scale professional real estate group in Shanghai, General Manager Fan Wei keenly grasped the general trend of the development of the real estate industry and brought the growing The urban middle class has been set as the market target of Forte Group in 2002, and it is committed to developing and selling high-quality and affordable boutique residences for the Shanghai mass residential market.
Relying on the professional experience accumulated over the past nine years, accurate product positioning, multi-project management mechanisms and capabilities, and its brand advantages with increasing visibility, Forte has become one of the major real estate developers in Shanghai.
Forte attaches great importance to understanding the demand trends of segmented customers in the development of commercial residential buildings, focuses on the practicality and forward-lookingness of product design, and has been committed to providing uniquely positioned and high-quality products for the areas where the properties are located. . In addition to satisfying residential functions, the residential projects developed by Forte also provide customers with a variety of supporting services in terms of leisure, fitness, and entertainment. Especially after the "Star" fitness club was introduced into the community club in 2002, it has made Resident satisfaction has been further improved.
While providing high-quality products, General Manager Fan Wei extensively promoted and used the strong matrix structure organizational system and multi-project management operation methods in Forte Group in 2002 to manage the project from design, construction, Decoration and other aspects have been incorporated into a strict quality control system, making it possible to operate 20 phased development projects simultaneously within a year, thereby achieving the overall goal of expanding the company's business scale in 2002 and initially forming a unique and proven experience with the company's characteristics. A relatively flexible and effective business management model.
II. Forte Group’s overall operating performance in 2002
2002 was a year when Forte Group expanded its real estate development scale, actively prepared to connect with overseas capital markets, and greatly enhanced its brand awareness. Year.
1. Expansion of real estate development scale
By the end of 2002, the Group had 20 phased development projects in operation simultaneously, with an under-construction scale of 1.43 million m2, distributed in 8 locations in Shanghai Administrative regions and some central cities in other places. In 2002, 8 development projects (in phases) were completed during the year, with a completed area of ??484,000 m2, a newly started area of ??514,000 m2, a contracted area of ??550,500 m2, and a contracted amount of 2.656 billion yuan. Among the top 50 real estate projects in Shanghai in terms of sales volume (area and value) in 2002, Forte Group won 5 medals.
In order to ensure the sustainable development of Forte Group, the group actively expanded channels and carried out land reserves. By the end of 2002, it had completed a land reserve of more than 2 million square meters. Entered Xuhui District to participate in the old district reconstruction project and launched the Mega Project with a development area of ??500,000 m2; entered Huangpu District and started the Xindiyuan project with a development area of ??more than 70,000 m2 through asset operations; at the same time, Forte Group selectively entered Some foreign cities with room for development have implemented Forte’s external business expansion strategy. The Wuhan project of nearly 300,000 m2 has been launched during the year, and the Beijing project has also entered the substantive operation stage.
2. Connecting with overseas capital markets
In 2002, Forte implemented a large amount of basic work around the goal of seeking H-share listing on the Hong Kong Main Board, re-examining and integrating the enterprise resources, enhanced the depth of understanding of industry conditions and development patterns, and regained a more consistent strategic positioning for its own development. At the same time, the company's asset structure was organized and the corporate governance structure was improved, laying a solid foundation for the company to connect with the international capital market and accelerate the pace of enterprise scale expansion and rapid development.
3. Brand awareness has been greatly improved
With the establishment of the scale target of Forte Group, General Manager Fan Wei realized the huge potential and value of the Forte brand in scale expansion and established Understanding the important position of Forte's main brand in real estate development, it was proposed that on the basis of the creation of Forte's brand system in 2001, the brand awareness of Forte should be greatly enhanced in 2002. Forte Group implemented a unified plan for corporate brand and project brand in 2002, and established a brand management system with the "Forte Visual Management Manual" as the core. The brand culture communication platform has improved the public's awareness of Forte's brand value, recognized Forte's efforts in brand building, and won the attention of society. At the end of September 2002, Forte passed unanimously and entered the top nine real estate companies in Shanghai. Follow the list of brands.
Forte Group has many successful cases in mid-range residential and townhouse development, real estate marketing, and property management.
The properties developed by the company won many important awards in the industry in 2002: the "Second National Excellent Community Environment (Comprehensive Category)" Award, the National Habitat Classic Residential Community and Commercial Building Planning and Design Competition "Habitat Classic Environment Gold Award" , Science and Technology Advanced Gold Award", '2002 Shanghai Residential "Top Ten Investment Value" Award, etc. At the same time, in view of the excellent performance of Forte Group in 2002, Forte Group won the honorary titles of Shanghai Real Estate Concern Brand in 2002, "China's Leading Real Estate Enterprise" in 2001-2002, and Shanghai's "Top Ten Famous Real Estate Enterprises in 2002".
Due to his outstanding performance in the Shanghai real estate industry, Mr. Fan Wei was awarded the 2002 China Real Estate Top 100, the 100 Outstanding Contributors to China Real Estate Enterprises, the Putuo District Top Ten Outstanding Youth Gold Award, and the "Real Estate World" He has won many honors such as the top ten cover figures, and has held many social positions: Executive Director of the Council of the Shanghai Real Estate Association, Executive Director of the Council of the Real Estate Industry Research Center of the Shanghai Academy of Social Sciences, Vice President of the Putuo District Federation of Industry and Commerce, and Jing'an District Youth Federation Vice Chairman of the meeting, etc.
Under the leadership of General Manager Fan Wei, Forte Group is making strides towards the development goal of building the group into one of the most well-known and comprehensive real estate enterprise groups in the country.
Conclusion
Today, I choose to challenge...
The road is full of hardships, but also unlimited opportunities,
I will go all out , Create a miracle in life!
Let us start from now...
Be grateful to others, be restrained to yourself,
Do your best to things, and cherish things!
This passage is the elite oath that Fan Wei takes the lead in reciting at every employee and manager meeting; this passage is also a true portrayal of Fan Wei's creation of Forte Group.