The pull-back shoe logo is divided into old version and new version.
1. Old version
The old logo of Warrior Shoes was designed by Yuan Shusen (1909-1984). It was designed in 1934 and registered for use in 1935. Huai Li registered a circular trademark with a strong man drawing a bow and arrow. The designer of the trademark at that time was Yuan Shusen, who graduated from the Hangzhou Academy of Fine Arts. His design was very distinctive and fashionable. In the 1930s, he admired Western warriors, so he designed a warrior to draw a bow and arrow, and combined it with the ancient Chinese fable "Houyi Shoots the Sun" to form the Hui-Alai trademark, which is in Chinese and English. The Chinese name is "Hui-Alai". The English name is "Warrior", which means warrior, and it is very popular in society.
2. New version
The picture below is the new logo of Warrior Shoes. The logo has departed from the graphic design approach insisted on by Mr. Yuan Shusen, and instead uses an abstract symbol - W. The designer chose the first letter W of WARRIOR to simplify the design. The front part was retained, and the final upward stroke was freely swayed in the form of an arc line, just like the cursive script in Chinese calligraphy. It is swayed freely without falling into a stereotype, presenting A free and unrestrained attitude.
The diagonal parallelogram has its own unstable artistic effect, and the arc lines directly strengthen the dynamic sense of the logo itself.
Extended information
The Huai Alai logo designed by Yuan Shusen is circular, with two incomplete and mutually separated concentric circles in the internal design. This element virtually enhances the decorative beauty of the logo. . The shape of the left hand pulling the bow and the right hand buckling the string allows us to clearly see the birth of a diagonal composition. In contrast, the diagonal line from the upper right corner to the lower left corner is formed from the head to the bent knee.
The English letters WARRIOR filled inside are also diagonal lines from the upper right corner to the lower left corner. This diagonal line intersects with the diagonal line of the arm to form a triangular structure, and it is an acute-angled triangle. The composition of the acute-angled triangle adds a touch of vitality to the logo itself. The handwritten English letters show a flexible, comfortable and free atmosphere, indirectly conveying the quality characteristics of the Jai-Alai shoes.
Mr. Yuan Shusen’s design conforms to the style of the Art Deco movement of the 1930s. The abstract shooter, smooth fonts and divided internal circles make the logo show a soul that is close to the hearts of consumers. effect.
Reference materials
Baidu Encyclopedia-Hui Alai