CI is the abbreviation of (Corporate Identity), which is translated as "corporate image standard system".

including VI: corporate image identification, BI: corporate activity identification, MI: corporate mind identity, and SI: corporate design identification

CI is a systematic brand-name trademark action strategy. As the "root" of corporate image externalization, two systems, corporate management philosophy and behavior rules, have been formulated through a lot of investigation and careful research.

is a code of conduct to guide the operation of the whole enterprise and a development rule of the enterprise. This kind of norms and rules are widely communicated to the public through a series of behavioral operations, so as to establish a good brand-name trademark image among the public. In this sense, CI is a strategy. Extended information:

In order to make the image investment ability produce the expected effect, before introducing the enterprise image system, enterprise managers should pay attention to the following points:

1. Dare to invest

In the enterprise image planning, we should formulate the development goals and specific implementation steps of the enterprise image, find out the gap between the actual image and expectations of the enterprise before making the plan, and pay attention to the constructiveness and operability of the plan.

2. Insist on proceeding from reality

How to build corporate image should be considered according to different conditions, advantages, foundations and needs of different enterprises. For example, some enterprises can start from the visual image, focus on corporate logo, brand or carry out advertising campaigns.

3. Be distinctive

Difference is the most basic feature of corporate image building. Under the condition of market economy, enterprises should pursue personalized corporate image. Personalized image can be easily recognized by consumers and bring more stable customers and vitality to enterprises.

4. Corporate image

We should focus on improving the cultural quality, professional quality and professional ethics of all employees. Enterprises should regularly and irregularly train and educate all employees in professional ethics, ideological quality and professional quality.

Resources: Baidu Encyclopedia: Corporate Image Design.