Some people kneel for a long time and can't stand up! In early August, Ming Chuangyou translated the China cheongsam worn by the doll into a geisha costume through an overseas account and apologized to the public. At this point, someone reacted, it turned out that he was a China enterprise. In our impression, the famous and excellent products all take the same simple route as Japanese enterprises such as MUJI and Uniqlo, but the price of the famous and excellent products is lower, and the famous and excellent products have always shaped the image of Japanese enterprises, which inevitably makes some citizens have the illusion.

Famous products are the illusion of Japanese enterprises. Undoubtedly, a famous product is an out-and-out China enterprise. Why does it give us the impression of a Japanese enterprise? One of the most important ones is the Sao operation of famous products at the beginning of their establishment.

On September 20 13, mingchuang was established in Guangdong, China, claiming to be a product designed by young Japanese designer Miyake Junya. Not only that, mingchuangyou is registered in Japan, and the foreign publicity has always been based on the place of registration in Japan. Secondly, the names and trademarks of famous and excellent products are mixed with Japanese characters and full of Japanese culture. Its English name miniso can even be confused with the real one to the extent that many Japanese will believe that it is a Japanese enterprise. Thirdly, the famous brand claims to hire Japanese designer Miyake Shun as a designer, which belongs to the authentic "Japanese designer brand" and the design style firmly follows the simple route of Japan. The whole process went down, and even the founder himself was brainwashed. Ye Guofu himself has always insisted on the registration of famous products in Japan, and has shops in Japan, so he is a Japanese enterprise.

In fact, there are many examples of famous products selling domestic products under foreign brands. For example, Yuan Qi Forest, a popular domestic beverage before, used the Japanese word "bi" instead of the Chinese character "qi", with the intention of plating the word "foreign" on its own products, and the words "Yuan Qi Forest, domestic company" made us think it was a Japanese product. In fact, these domestic products are superior in themselves, and many famous products are recommended by online celebrities. Because of its zero calories and zero fat, Yuan Qi Forest has become the choice of many beautiful women who love to drink drinks. They hang foreign brands for a reason.

Hanging foreign brands to sell domestic products shows that domestic products are not confident. In our impression, the cost performance of products made in Germany, Japan and South Korea will be much higher, which is traceable. Germany, Japan and South Korea are powerful manufacturing countries even now, so their products have certain quality assurance. However, now our manufacturing industry in China is getting stronger and stronger, and the products produced are comparable to them. Moreover, due to the global economic downturn, the motivation of these established manufacturing powers has declined. On the contrary, our manufacturing industry in China has broken through many difficulties and occupied a dominant position.

So why are China's domestic products still not confident when our international influence is growing and our manufacturing industry is getting stronger? The main reason is that they do not recognize and trust their own culture. Brand has both economic and cultural effects, so in terms of brand, merchants will be willing to create better cultural stories and increase their sense of identity to attract consumers, just as business people prefer Audi's brand.

There is no denying that it is the current development trend for all ethnic groups in the world to learn from each other and learn from each other's strengths. However, the 5,000-year-old culture of the Chinese nation is rich and colorful, which has been copied by many other countries, but some citizens do not know how to cherish it. Choosing to enrich your own brand with other countries' culture is somewhat ignorant. Brand is the core of an enterprise. It represents the visual, emotional and cultural image of an enterprise or product, which is very important to increase the competitiveness of an enterprise. Therefore, enterprises should focus on telling their own brand stories. China enterprises can use China's culture to publicize China culture and tell good brand stories at the same time. The Chinese nation has a long history and has formed a unique Chinese culture in this long history. A casual fragment can be said to be three days and three nights.

In fact, with the strength of China's comprehensive national strength, more and more domestic products are emerging, such as bee flower, Li Ning, etc ... And with the popularity of domestic products, consumers have gradually established confidence in domestic brands. However, we should also see that although domestic products have begun to rise, most of them are still unable to rush out of the domestic market and their influence is still relatively small.

To sum up, this incident of famous brands selling domestic products with foreign brands not only shows us that many enterprises lack culture like famous brands, but also makes people and enterprises reflect: Why do enterprises still fail to tell brand stories and spread China culture well when our country is getting stronger step by step? However, with the growth of the younger generation and the intergenerational changes in consumption, I believe that one day, products printed with Chinese characters in China will become the objects that people scramble to buy and lead the trend.