Current location - Trademark Inquiry Complete Network - Trademark registration - Taobao trademark authorization, online authorization should pay attention to what?
Taobao trademark authorization, online authorization should pay attention to what?
Lawyer Ma Yingqiu answered: First of all, trademark authorization, also known as trademark license, means that a trademark registrant authorizes others to use his registered trademark by signing a trademark authorization contract. Licensee engages in business activities (usually producing and selling a certain product or providing a certain service) according to the contract, and pays the corresponding fee-royalties to Licensor; At the same time, Licensor provides guidance and assistance in personnel training, organizational design and operation management. The Trademark Law stipulates that the licensor shall supervise the quality of the goods in which the licensee uses its registered trademark. The licensee shall guarantee the quality of the goods using the registered trademark. Where a registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark. Secondly, for the licensee, the right to use the trademark can be obtained through professional trademark authorization. With the popularity, good image and business philosophy of the trademark, its products can enter the market with lower cost, faster speed and lower risk, and be accepted by the market, thus making enterprises and products succeed quickly. Therefore, in view of your situation, I suggest that you investigate the production qualification and credit of the other party before authorizing it to prevent them from using your trademark to produce unqualified products. Or you can sign an agency authorization. The above is the answer to your question, I hope it can help you. Please come to the office to talk about the specific situation and I will give you a detailed answer.