Current location - Trademark Inquiry Complete Network - Trademark registration - Brand Strategy of Red Dragonfly
Brand Strategy of Red Dragonfly
The company takes the "Red Dragonfly" brand as the leader and fully implements the famous brand strategy. The "Red Dragonfly" and "Liangjianglou" brand series of small package grease products produced by the company have high popularity and market share in Chongqing and Southwest China. 1998-2005, the first-class rapeseed oil of dragonfly was awarded the title of "Chongqing Famous Brand Product" for three times, and the trademark of "Red Dragonfly" was awarded the title of "Chongqing Famous Trademark" for three times. In 2002, Red Dragonfly Edible Oil was awarded the title of "Safe Oil" by China Grain Industry Association. In May of the same year, Red Dragonfly Rapeseed Salad Oil was awarded the title of "China Famous Brand Commodity" by China Business Federation, and in August of the same year, the first batch of Red Dragonfly Rapeseed Salad Oil was awarded the title of "National Inspection-free Product". From June, 5438 to February, 2005, it passed the re-evaluation of national inspection-free products again, and the inspection-free range covered all varieties of red dragonfly edible oil from 0.5L to 30L; On June 5, 2003 5- 10/October 9, 2003, we obtained the first batch of food quality and safety production licenses (QS) issued by the General Administration of Quality Supervision, Inspection and Quarantine, and obtained the market access for food quality and safety, which was the first reply in 2005. In June 2005, 165438+ 10, the third edition of the company's quality management passed the ISO900 1-2000-2000 international quality system certification and re-evaluation.