Movie is a continuous image developed from the combination of kinetic photography and slide show. It is a modern visual and auditory art. With the development of technology, movies are becoming more and more universal to people. So regarding movie trademarks, which category should be better?
Through the query in the Bajie Intellectual Property Trademark Encyclopedia, we can know that the category of the movie trademark is Category 41-4105-Services for Entertainment and Sports Activities-Production of Subtitles for Movies 4105, Rental of Film Photography Equipment 410006, film studio services 410008, etc. Movies are also one of the entertainment activities.
How should the category selection be made during the trademark transaction process? You must know that the most basic function of a trademark is to distinguish the source of goods or services. Therefore, the exclusive right to register a trademark is generally limited to the approved goods or services. As well as similar goods or services, when a company registers a trademark, only by choosing the correct category can the brand get maximum protection.
As for the trademark category, we must first know which industry our goods (services) belong to. If it is clear that it belongs to the service industry, it will be between categories 35-45. So first determine whether the trademark you want to register is goods or services. In the "Table of Differences between Similar Goods and Services", categories 1-34 are commodity classifications, and categories 35-45 are service classifications. Confirm the product attributes and then register accordingly.
The next step is to select the core category of goods (services). This is actually the category that best matches the goods (services) with the registered trademark. Then choose the service category that best matches your product among these categories. Once you’ve decided, choose a subcategory. According to the definition of each sub-category, the trademark category is finally selected. You can choose 10 sub-categories for each major category, and additional RMB will be charged for more than 10 sub-categories.
When an enterprise chooses a product (service) classification for a trademark, in addition to considering the issue of compatibility, it should also start from the protection of the legitimate rights and interests of the trademark. Choosing a category that matches the company's existing business means that when a company registers a trademark, its preferred registration category should be a category related to the attributes of the goods (services) themselves.
In addition, you should also choose a category that matches the future development of the company. From the perspective of preparing for a rainy day, companies should register trademarks in the categories of goods (services) that may be launched in the future. Otherwise, when you launch a new product and want to apply for a registered trademark for it, you may find that the trademark has been registered by others.
Finally, those categories that have a negative impact on the company should also be registered, that is, categories that run counter to the product category. Because we are aware of the possible bad effects, registration is also for the purpose of the trademark itself. reputation is harmed.