The steps of visual marketing

The steps of visual marketing form focus, arouse interest, and mobilize the desire for knowledge.

1. Form a focus of attention

Human perception is selective. Therefore, when people observe external things, they will distinguish objects with distinctive characteristics, strong sense of beauty and The part with higher degree of distinction is used as the focus. Therefore, bright colors, clear outlines, unique shapes, simple and elegant shapes, and strong aesthetics will be more attractive.

2. Arouse interest

Visual marketing plays a role in differentiating treatment in this process. For products that are unique, beautiful, and have a sense of design, consumers will be interested in these products or products. The brand is more interesting and induces consumers' favorability towards the brand. This includes product packaging, brand naming, color matching, product display, surrounding environment and many other factors.

3. Mobilize the desire for knowledge

Corporate image and brand culture are important contents to be displayed in visual marketing. They are elaborated and explained through concrete images and organically combined with visual elements. Together they form a complete system. Consumers' interest will induce further understanding. Through the clear expression of visual elements, the corporate and brand image will become clearer in the minds of customers.

AIDA model

This model means that attention induces interest and stimulates purchase desire, and desire will lead to purchase behavior. Vision plays the role of inducement. By stimulating the consumer's vision and through a series of reactions, it finally promotes the consumer's purchasing behavior. In this process, regardless of whether it will lead to the final purchase, the advertising effect is also very important. , will leave an impression on consumers. What is the purpose and significance of poster design? What is the difference between posters and advertisements? Posters are an art of information transmission and a popular publicity tool. Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; its picture should have a strong visual center, strive to be novel and simple, and must also It has unique artistic style and design features. In schools, posters are often used in theatrical performances, sports meets, storytelling sessions, exhibitions, parent-teacher meetings, festivals, competition games, etc. The general requirement of poster design is to make it clear at a glance. Posters are also called posters. They are large paintings posted on street walls or hung in shop windows, attracting the attention of passers-by with their eye-catching images. In a sense, the 20th century was the century of political propaganda, and posters reached their peak as a propaganda method at that time. The two world wars, the revolution and construction of the Soviet Union, and the Spanish Civil War were the peak periods of political poster creation. Especially in the first fifty years of the 20th century, it was the golden age when propaganda posters became popular. In Soviet Russia shortly after the victory of the October Revolution, the windows of the post and telecommunications office in the center of Moscow were covered with posters so that citizens could understand the revolutionary situation from these posters with different expressions. Posters usually contain information, so the theme should be clear and conspicuous (such as xx competitions, discounts, etc.), and then summarize the main content such as time, location, notes, etc. in the most concise sentences. The aesthetics of a poster's illustrations and layout are often great ways to attract attention. In real life, there are more abstract and concrete ones. Steps in poster design: First analyze: 1. What is the purpose of this poster? 2. Who is the target audience? 3. How are they accepted? 4. What about other posters for products in the same industry? 5. What is the expression strategy of this poster? 6. Creative point? 7. Expression techniques? 8. How to combine it with the product? Specific elements of poster design: 1. Sufficient visual impact, which can be achieved through images and colors. 2. The content expressed in the poster is refined and captures the main appeal points. 3. The content should not be too much. 4. Generally, pictures are the main focus, with copywriting Supplementary 5. Theme fonts are eye-catching posters. Types of posters. Posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to their different applications. Here is a general introduction to them. 1． Commercial posters: Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters must appropriately match the style of the product and the audience. 2． Cultural posters: Cultural posters refer to promotional posters for various social and cultural activities and various exhibitions. There are many types of exhibitions, and different exhibitions have their own characteristics. Designers need to understand the content of exhibitions and activities in order to use appropriate methods to express their content and style.

3. Movie posters: Computer posters are a branch of posters. Movie posters mainly play the role of attracting the audience's attention and increasing movie box office revenue. They are somewhat similar to theater posters, cultural posters, etc. 4. Public welfare posters: Social posters have a certain ideological nature. This type of posters has specific educational significance for the public. The themes of the posters include various social welfare, moral propaganda, or political ideological propaganda, and promote the spirit of love, dedication, unity and progress, etc. In-store poster design: In-store posters are usually used in business stores for in-store decoration and promotional purposes. The design of in-store posters needs to take into account the overall style, tone and business content of the store, and strive to blend with the environment. Investment poster design: Investment posters are usually for the purpose of commercial promotion, using eye-catching visual effects to promote a certain product or service. The design of the investment poster should clearly define its business theme. At the same time, attention should be paid to highlighting the key points in the application of copywriting, and it should not be too fancy. Exhibition poster design: Exhibition posters are mainly used for the promotion of exhibitions and are often distributed in public places such as streets, theaters, exhibitions, commercial districts, stations, docks, parks, etc. It has the function of disseminating information, covering a wide range of contents, rich in artistic expression, and strong far-sighted effect. Advertising, as the name suggests, means to spread the word! Advertising is a publicity method that openly and extensively delivers information to the public for a specific need through a certain form of media and at a certain cost. The word advertisement is a foreign word according to research. It first comes from the Latin word AdAverture, which means attracting attention. In the Middle English era (about 1300-1475 AD), it evolved into Advertise, and its meaning evolved into "to make someone pay attention to something... The role of corporate posters 1. Enhance brand image 2. Expand brand awareness 3. Promotion Market posters have the characteristics of being widely posted in screening or performance venues and on the streets. Posters with artistic design are also a kind of promotional posters for movies, dramas, and sports. Posters are also called "posters" or "posters". They are outdoor advertisements. . Distributed in various streets, theaters, exhibitions, commercial districts, stations, docks, parks and other public places. It is also called "instant" street art abroad. Compared with other advertisements, posters have larger pictures and more content. It has the characteristics of wide range of artistic expression and strong far-sighted effect. It is cost-effective and low-cost! How to write design concepts in poster design is a design art form that can best express your personality. Of course, our poster design ultimately serves commercial purposes. We emphasize creativity and impact, coupled with wonderful copywriting, and strive to make our works three-dimensionally display the company's products, culture, and concepts, and have very effective marketing power, which is in sharp contrast to most ordinary designs that are a combination of pictures and text. , with strong visual impact. Paying attention to practicality and innovation are our characteristics! Guangzhou IDEALONG Design Company provides you with: poster design, commercial advertising design, placard design, public welfare poster design, etc. What are the functions of posters 1 Advertising posters: Can be spread to society to meet people's interests!!! 2 Modern society posters: A relatively common social phenomenon, accepted by most people, providing important information about modern life. 3 Corporate posters: recognized by corporate departments. Others It can be used to control some of the employees' thoughts and trigger thinking!!! 4 Cultural posters: The so-called culture is essential in today's society. No matter how remote the corner or how quiet the mountain forest, this culture exists!!! How to view the purpose of public welfare poster design? The purpose of justice posters is to better appeal to everyone's moral bottom line, so that it can play its due role. What is the meaning of movie posters? As far as each poster is concerned, its purpose is. Product posters in commerce are mostly expressed in the form of artistically expressive photography, realistic paintings and comics, leaving consumers with real and touching pictures and humorous feelings, rather than commercial posters. , with a wide range of content, diverse forms, and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and use your artistic methods according to the advertising theme. We must give full play to the large paper area and exquisite printing. Characteristics: By understanding the specific conditions of manufacturers, products, objects and environments, giving full play to imagination, and emphasizing the far-sightedness and artistry of poster advertising with its novel ideas, short and vivid titles and slogans, and individual expressions. (1) Poster advertising is a visual design, which uses visual language to visualize advertising creativity. (2) The picture of poster advertising is vivid and intuitive.

An excellent poster advertising picture shows irresistible propaganda power with its real life experience and beautiful appeal. (3) Poster advertising, with its advantages of combining pictures and text, enhances the rendering power of advertising and conveys advertising information vividly and accurately. (4) Good poster advertising, targeting its potential consumers. (5) Poster artistry. To achieve excellent aesthetic effects, poster advertising must attach great importance to various artistic expression techniques. For example, in the artistic treatment of the text language of posters, we must strive to be accurate, vivid and refined, and pay attention to its image. What is the purpose of advertising? The bus body advertisement briefly explains the purpose of the advertising leaflet. Advertising is like a missile, which can only be accurately guided by locking the target. Thirdly, small and medium-sized enterprises should conduct sufficient market research before producing advertising videos and be targeted. After the advertising purpose and customer base are clear, small and medium-sized enterprises should consider customer preferences and habits, competitors, regional market conditions, etc., which media should be placed, the time, layout, price, and the advantages of the media, etc. Therefore, research is very necessary. Only by making your own unique voice can you attract attention. >>>More Behavioral Topics has always positioned itself as a professional pioneer in domestic film and television advertising production, and is dedicated to using leading film and television visual arts to promote communication effects and provide customers with the most marketable film and television commercials. Our services include: corporate image promotional video production, TV commercial production, film and television advertising production, corporate feature film shooting, corporate feature film production, 3D animation production, product promotional video production, promotional video shooting, exhibition promotional video production, TV Shopping video production, multimedia design and production, etc. We have advanced film and television photography, recording, and editing equipment, many years of professional film and television advertising production experience, and a creative and combative creative team. The creativity is fashionable, precise, and unique. We are good at combining customer needs with the market, so that every customer can Gradually succeed in the market competition! Over the past decades, we have successfully produced hundreds of excellent film and television advertisements, corporate image videos, TV commercials, city image films, corporate feature films, TV shopping films and three-dimensional animation production, using Super production technology level, showing exquisite film and television pictures, allowing customers’ advertisements to be more effective when they are actually put on the TV advertising market! The above is a detailed introduction to the purpose of Guangfu’s publicity, I hope you can learn more information . What is the meaning of visual communication design? Significance: Design is a creative activity for human beings to improve and beautify life. It has dual values ??of practicality and art. Perfect design can make life more comfortable and better. Life and design have a very close relationship. Regardless of food, clothing, housing, transportation, education, entertainment, etc., all aspects require excellent intelligence and design creation to present a noble and elegant state. In addition to pursuing practicality, beauty and nationality, design also emphasizes economy, using resources rationally, without waste or extravagance, in order to achieve the perfection of modern design. The scope of design is very broad. If Man, Nature and Society are the three elements that make up the world, then design can be divided into the following three fields: product design, space design and visual communication design, etc. type. What is the purpose and significance of store positioning? What about the purpose and significance of visual positioning? Let’s first talk about store positioning. What is positioning? It is to let the brand/product occupy the most favorable position in the minds of consumers. It is the basis of brand building and the premise of store operation. It is related to the success or failure of the store in the market competition. Therefore, it is increasingly valued by enterprises. It can be said that the first task of store management is store positioning. 2.1.1 Store positioning is the link between the store image and the target market. Store positioning makes the overall image of the store and products closer to the psychological feelings of target consumers through the design of the store. It manages the minds and emotions of target consumers. On the one hand, the target market is the basis and destination of store positioning; on the other hand, store image needs to be completed through brand design and product design, that is, appropriate store design helps to form a good store image in the minds of target consumers. Therefore, store positioning is the link between the brand image and the target market, and it is the process of seeking to achieve the best combination of the store image and the target market. 2.1.2 Store positioning is an important way to establish the personality of a store brand. The rapid development of science and technology has made the quality and performance of similar products very close. The homogenization phenomenon is becoming more and more serious, and it is no longer able to meet consumers’ needs for emotion and self-expression. .

Therefore, the brand's emotional appeal has become one of the focuses of brand competition, and brand personality is the concentrated expression of the brand's emotional appeal. So, how to highlight the personality of the store brand? This requires store positioning. If the store positioning is clear, the brand personality will be distinct; if the store positioning is unclear, the brand personality will be vague. It can be seen that store positioning is an important way to establish brand personality. 2.1.3 Store positioning is the prerequisite for a store to occupy the market. Through store positioning, brand personality and products can be differentiated through research on product features, packaging, services, style and vision, etc., and taking into account the situation of competitors, strive to Occupying a favorable position in the hearts of target consumers can make consumers' psychology resonate with them and accept and recognize products and brands. The purpose of store positioning is to find niche markets in the red sea of ??competition, create a good brand image, have a permanent charm for consumers, attract consumers, make consumers have a desire to buy, make purchasing decisions, and fully experience the brand positioning expression. Emotional appeal. Winning consumers means winning the market competition. 2.1.4 Store positioning is the basis of brand communication. Brand communication refers to conveying the designed brand image to target consumers with the help of advertising, public relations and other means. Brand positioning refers to letting the designed brand image occupy a place in the hearts of consumers. A unique and valuable position, the two are interdependent and inseparable. On the one hand, store positioning must be completed through brand communication. Because only when the brand image and product services designed by the company are delivered to target consumers in a timely and accurate manner, so as to gain consumer recognition and arouse consumers' enthusiasm, the positioning will be effective. On the other hand, brand communication must be based on store positioning, and store positioning determines the content of brand communication. Without the overall brand image design in advance, brand communication will lose its direction and basis. Therefore, store positioning is the basis of brand communication. Whether it is a new e-commerce platform, offline traditional channels, or an O2O model that combines the two, if you want to operate for a long time and occupy a place in the market, you must first occupy the minds of the target consumer groups in an effective market environment. . Therefore, in the process of store positioning, on the one hand, it is necessary to be clear and familiar with the target market, and on the other hand, it is necessary to have a clear grasp of the demand characteristics of the target consumer groups. 2. The purpose and significance of visual positioning Visual marketing has a long history. It is a method of marketing technology and a visual visual experience, which refers to achieving the purpose of product marketing or brand promotion through vision. For ease of understanding, it is called improving customers’ (potential) interest through visual impact and aesthetic visual perception to achieve the promotion of products or services. The purpose of its existence is to maximize the connection between products or services and consumers, ultimately achieving sales (purchases), and at the same time enhancing the visual impact as one of the means to influence brand culture. With the rapid development of e-commerce, visual marketing has gradually integrated into the Internet world, becoming more abstract and diverse, and receiving more and more attention. The visual marketing of Tmall stores integrates interaction design, user experience and information architecture, focusing on the control of sight and consumer psychology! Consumers basically follow the following process when shopping: products selectively enter the consumer's sight - consumers selectively receive information into the brain - the conveyed information attracts consumers, thereby generating a desire to buy - ultimately Form a purchase. On the same page... What is the purpose of Taobao's homepage posters? The homepage posters have two functions: 1. Promote products: Most of the customers who enter your store enter the product's page alone, and go to the homepage from the product page. It will probably be about 10%-30%, so having a beautiful poster on the homepage will attract customers to see the product you recommend. Not only does the homepage need a poster, the product description page also needs to have a poster of the product you want to promote. This will play a role in promotion. 2. Beautify the store: A beautiful poster can make the store look more professional and increase customers’ confidence in purchasing. Well-done posters can arouse customers' desire to buy. Taobao professional poster design shop: Infinite Creative Design Alliance professionally designs shop posters, full-screen poster design, carousel poster design, promotional poster design, shop sign design, shop decoration, and baby detail design to create your exclusive shop. How does a brand do visual marketing?

How does a brand do visual marketing?

Recently, McDonald’s posters have become popular again. A set of posters dominated by the McDonald's LOGO "M" cleverly combines McDonald's various products and ingredients through different arrangements and combinations. It is not only beautiful, but also delicious.

This is not the first time McDonald’s has played with LOGO. The Vietnamese version of the Nocturnal Animals series of posters, through the partial display of the LOGO, allows people to "guess the animal" while moving their index fingers. The novel gameplay has been a hit. social network.

Why McDonald’s posters hit the screen every time? To put it simply – it is interesting enough.

In Generation Z, people are willing to pay for creativity, which is why big brands are increasingly “not doing business properly”. Brands need to chase public preferences, and the public is willing to pay for the brand premium generated by brand design.

1. Behind the price increase of Heytea: the brand premium brought by visual strategy

In the post-epidemic era, along with Haidilao and Xibei, Heytea has become a hotly searched item , in the context of big brothers in the catering industry apologizing for price reductions, they are still raising prices with peace of mind.

The price increase of Heytea can be accepted by the public, and the brand visual upgrade is indispensable. In early April, Heytea hit the internet with its modern and retro promotional posters. Countless Generation Z girls couldn’t wait to buy another cup of Heytea because of the posters and new packaging.

This is not the first time that Heytea has played "retro". For Heytea, retro Republican style, meticulously sketched ancient paintings, and real-life ancient scenes are all readily available. Printing a poster is enough to once again refresh the aesthetics of the Chinese people.

Similarly, there is also Weilong Spicy Tiao, which is packaged in the "Apple style" of Xianqin Store. Through the upgrade of the brand's visual image, it has changed people's impression of cheap spicy sticks and created a new brand for the brand. Premium creates space.

2. Oreo xSupreme, challenging the brand’s cross-border gameplay

Supreme can be said to be the fashionable panacea of ??the brand.

A white T-shirt with Supreme printed on it can be worth a hundred times the price, and demand exceeds supply. A piece of Oreo biscuit, printed with Supreme, can make fashionista Edison Chen express his desire. At a price of 56 yuan, it is jokingly called Supreme's most cost-effective peripheral.

For enterprises, cross-border play is a fashion booster, which can help enterprises achieve "wall-breaking" marketing: breaking the original audience barriers and realizing brand cross-border, on the one hand, it can expand the audience, and on the other hand, it can expand the audience. On the one hand, it can also create marketing topics and achieve a new round of brand exposure.

When conducting cross-border marketing, brands can choose brands that are completely different from themselves. Especially for traditional well-known brands, cross-border cooperation with young internet celebrity brands will be more effective. Create topics for the brand and achieve a win-win traffic situation.

3._Put it flat and make up for it_⒂胂 Yan叩娜楥信

Brand design has a variety of expressions, such as using packaging to tell stories.

Recently, Japanese chocolate brand KitKat launched a series of packaging with the theme of "めかくし", which adopts a packaging design similar to a blind box: it does not indicate the taste, but only uses illustrations + text to combine different flavors. Packaged into stories for the public to choose from.

The storytelling brand packaging strategy is an attempt and an innovation. It uses original designs to establish emotional connections with the public in order to achieve the effect of brand recognition.

Different companies have different choices of brand design strategies. For enterprises, when conducting brand design, they can draw more brand design inspiration from artistic leading companies, which can inject some different fashion elements into the brand. When conducting marketing activities, brands can also conduct joint marketing, using a method commonly known as "old wine in new bottles" to impress the public.