The trademark is a dog and an orange ball for Hush Puppies. Mr. Jim Muir, the founder of the Hush Puppies brand, once defined the brand’s spirit.

He believes that Hush Puppies should be regarded as a family brand. It is a casual clothing product that has no distinction between gender and age and belongs to the entire family. For more than 40 years, Hush Puppies has been present in 120 countries around the world with its persistence in creative concepts.

Brand Profile

The brand's casual shoes and clothing entered the Chinese market in 1997 and 2000, and have occupied a place in the casual brand category for several years. In 2002, Hush Puppies brand watches and bags also officially landed in mainland China, making this family brand's products more mature and diversified.

Hush Puppies has maintained its position as a strong international brand by locating its main operations in the newest shopping centers and the best department stores. In the introduction of some Chinese counters, Hush Puppies men's clothing has even become a symbol of the American spirit. Clothing brands, in particular, must have a cultural flavor when analyzing the brand dilemma of China as a major clothing country.