As the saying goes, "Changing a logo is like changing a face." Therefore, many brands often make the decision to change their logos in order to show the outside world the brand's new style and concept. Kia, which is about to change its logo, is also doing the same. in this way. In fact, it can be seen from the styling design of the new generation K5 that Kia not only wants to evolve the familiar "tiger roar" family design, but also wants to add a lot of digital design language in the future, and officially enter its products into the to the era of electrification.

Kyungsung Precision Industry was founded in 1944, which is also the predecessor of Kia Motors. Its main business is hand-made bicycle parts, so you can see the logo of the first generation and the manufacturing of machinery and parts. There is a close connection. In 1994, Kia changed its brand logo for the third time, and its design was officially based on the familiar "KIA", supplemented by a bright red background and silver oval trim. Kia changed its logo for the fifth time in 2012, which is the logo currently used by Kia Motors.

At the 2019 Geneva Motor Show, Kia launched a concept car. Although everyone was attracted by the car's internal multi-screen design at the time, it has actually been quietly replaced with a new brand logo. At the end of 2019, Kia was found to have officially submitted the design plan and trademark registration for the new logo to the Korean Intellectual Property Information Service. At the beginning of this year, Kia officially announced that it would start rebranding in October.

Kia’s new logo is still dominated by the three letters “KIA”. The biggest difference from the current logo is that the conical outer ring has been cancelled, and the three letters also use a conjoined design. , looks smoother, and the font is more fashionable and avant-garde. This kind of design is also to comply with the development trend of the modern digital era, reduce unnecessary complex designs, further amplify the important core, and further enhance the brand's image among young consumers. It is currently known that Kia has registered two new logos, black and red. It is expected that black will be used on regular models, while red will be used on future performance models.

Editor’s summary: From what we have learned, the domestic Dongfeng Yueda Kia’s rebranding plan is still under negotiation. The possibility of changing the logo this year is not high. The new logo should be expected It will be used on new models in 2021 and will be available in all models in 2022.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.