Brand packaging design should start from components such as trademarks, patterns, colors, shapes, materials, etc., and based on considering the characteristics of the goods, follow some basic principles of brand design, such as: protecting goods, beautifying goods, convenience Use, etc., to coordinate and match the various design elements and complement each other to obtain the best packaging design solution. From a marketing perspective, brand packaging patterns and color designs are important factors that highlight the personality of products, and personalized brand image is the most effective promotional tool.

Establish a good image

The visual impression produced by a good packaging can always arouse the good impression of customers. At the same time, it can enhance the brand of the product when people purchase and use it again and again. The image keeps deepening. Therefore, for enterprises, paying attention to product packaging design is the best investment in product image.

A good brand visual image is shaped by distinctive trademarks, product names and advertising slogans in advertising design. Maintaining the visual unity of these elements on packaging helps to establish the company's image and shape the brand. Unique personality. Special attention should be paid to the graphics and product images selected for packaging to be consistent with the content and form of the brand appeal. Designers can design graphics to express the theme based on product positioning, and fully express the content and nature of the product in design. For example, you can directly photograph the appearance of the product as the main image on the packaging to achieve the unification of packaging and products, creating a consistent impression inside and outside.

2. Stimulate customers’ desire to buy

In the competition of similar products, the appearance and packaging of product packaging design play a big role. Whether packaging can arouse customers' desire to buy is the criterion for judging its quality. The factors that attract the most direct attention of consumers are firstly the vivid look and feel of the color, secondly the product name, trademark and graphics, and thirdly the styling features of the packaging. Taking food packaging as an example, secondary colors such as orange and green have a good visual impression and can arouse consumers' desires. Specific and objective pictures can directly reveal the inherent characteristics of food on the packaging, adding to the perceptual effect of the product. If we can also innovate in terms of packaging structure and materials, it will definitely make the packaging advertising effect twice the result with half the effort. Modern promotional activities often use gifts to attract and reward consumers, and attaching samples of new products and new products inside and outside the packaging is also an effective means to stimulate and motivate consumers.

3. Provide sufficient description

The description of product packaging design provided by the manufacturer to consumers is the manufacturer's commitment to delivering benefits to consumers. To make this commitment clear and concrete, there must be sufficient explanatory text. Of course, the primary task of advertising on packaging design is to highlight the registered trademark information and product name, but sufficient text (including numbers) must also be provided for the product’s performance, use, ingredients, quantity, efficacy, instructions, expiration date, and barcode information. ) to explain. If the appearance of the packaging design cannot provide a detailed and comprehensive explanation, instructions can be included in the box.

4. Highlight the visual effects of display and display

In addition to the application function of the packaging itself, the appearance of the packaging design can also be used to display its unique shape and distinctive image. The message is conveyed to the audience. Only regular visual stimulation can attract customers' attention. Therefore, the packaging design of system products of the same brand should emphasize the unity of style. That is, for series packaging design, whether it is the shape of the packaging design or the graphic and text expression Both form and color must be highly unified.