International Women's Day was originally a festival for all women. However, due to the various marketing promotion methods we are currently involved in, we have deliberately created various names to distinguish them, so this is a misunderstanding and misleading of the whole Women's Day. They distinguish themselves from previous festivals by creating some novel words, highlight their uniqueness and uniqueness through such marketing means, attract some young women who don't know much about the origin of Women's Day to shop and spend on their shopping platforms with such unique words, disguise their consumerism in this way, and improve their sales performance and profits in this way.