1. What preventive measures are there for registered trademarks of Siemens? Trademark holders can ensure that the trademarks used have acquired rights before the newly developed goods enter the market. The market has not moved, and the trademark comes first. Conduct defensive registration and strengthen trademark monitoring. Enterprises should pay close attention to the trademark announcement issued by the State Administration for Industry and Commerce, and if they find that the trademarks are the same or similar, they should raise objections to the State Administration for Industry and Commerce in time. There are three ingenious ways to prevent registered trademarks: 1, the market has not moved, and trademarks come first. Before the newly developed goods enter the market, ensure that the trademarks used have obtained rights. 2. Defensive registration: According to the principle of "one commodity, one trademark, one application", a trademark with certain popularity can be registered defensively on similar or non-similar goods to avoid infringement by professional trademark speculators. 3. Strengthen trademark monitoring: enterprises should pay close attention to the trademark announcements issued by the State Administration for Industry and Commerce, and if they find identical or similar trademarks, they should raise objections to the State Administration for Industry and Commerce in time; Trademark agencies should be entrusted to track and monitor the market and feed back the infringement information in time. Second, the purpose and function of cybersquatting, most countries and international treaties in the world are open to the subject of trademark rights. Ordinary natural persons, legal persons and other organizations may apply for trademark registration. As long as the applied trademark conforms to the provisions of the Registered Trademark Law, its registered trademark behavior is legal. Therefore, after a trademark registered in country A is registered by others in country B, the latter registration behavior is generally legal. However, there are exceptions to the legal protection of well-known trademarks. According to Article 6 bis of the Paris Convention for the Protection of Industrial Property, any well-known trademark recognized by a member state, whether registered in the member state requesting protection or not, shall be prohibited from being registered and used by others first. Article 16 of the Agreement on Trade-related Aspects of Intellectual Property Rights also includes the protection of well-known trademarks. Therefore, if the registered trademark is a well-known trademark belonging to China, however, whether the well-known trademark is recognized is governed by the laws of the protected country. There is also malicious cybersquatting. According to the provisions of Article 6 septies of the Paris Convention for the Protection of Industrial Property, a trademark is registered in the name of an agent or representative without the authorization of the owner, and the owner of the trademark objects to the application for registration or requests to cancel the registration. According to this regulation, if the cybersquatter is the agent or representative of the original trademark owner, it is illegal to cybersquatter, and the original trademark owner may request the competent authority of the cybersquatter to cancel the registration. For those who obtain trademarks on the principle of "use first", cybersquatting is generally for the following purposes: first, cybersquatting speculation, which generally only wants to trade with the original trademark users in order to obtain economic benefits; The second is malicious cybersquatting. If an enterprise's products are first used in a cybersquatting country, cybersquatting can also be considered illegal. This kind of cybersquatters are generally competitors in the market that the products of the original trademark users will enter. For example, Siemens' cybersquatting of Hisense trademark belongs to this type. Its general purpose is to prevent the products of enterprises from entering the market of domain name squatting countries, or to slow down the speed of trademark users' products entering the market of domain name squatting countries through domain name squatting, or to reduce the market space of original trademark users in domain name squatting countries in this way. This type of cybersquatting has the greatest impact on cybersquatters, because it is originally intended to create trade barriers through cybersquatting, so it is also the most troublesome to deal with; There is also a cybersquatting behavior for self-protection. For example, the agent of a product in country B found that the product trademark he represented was not registered in country B, and repeatedly negotiated with the owner of the product trademark in country A, but the other party refused to register, and registered the trademark of the product out of consideration for its own interests (such registration should be in good faith, otherwise it would be illegal); In other words, after company A acquired company B, it found that the trademark of company B was not registered in country A. In order to prevent speculators from registering first, company A registered the trademark first. Both of them are registered in good faith, which does no harm to the original trademark users and will be much simpler to handle. To sum up, trademarks are easier to be registered by others after they are well-known, and the value of trademarks to business activities of enterprises is very great. If a well-known trademark is registered by others, it will affect the product effect of the enterprise itself. Merchants should also pay attention to the use period in the process of using the trademark, which is also a measure to prevent the trademark from being maliciously registered by others.