The first is to formulate support policies. Establish a special incentive fund for brand building, increase preferential policies, guide and encourage enterprises to strive for famous trademarks and well-known brands. Certain subsidies should be given to brand declaration and registration, certain rewards should be given to brands and companies that successfully apply, and the creation of brands should be encouraged.

The second is to provide guidance services. The government and relevant departments should formulate planning and implementation plans for tourism product brand building, strengthen guidance services for brand application review and trademark registration, strive to improve service awareness and service levels, always grasp the pulse of the tourism product market, and strive to promote institutional innovation, technology Innovation paves the way for the creation of tourism brands, and uses scientific and technological progress as a breakthrough to promote the upgrading of tourism brands.

The third is to strengthen coordination and cooperation. The quality supervision department must do a good job in recommending and applying for famous brand products; the industrial and commercial departments must do a good job in recommending and applying for well-known, well-known and well-known trademarks; the tourism department must proceed from reality, based on resource advantages, clearly define leading products and leading industries, and choose to develop effective Products with market competitiveness; departments such as science and technology, finance, and taxation should provide support from the aspects of talents, funds, taxation, etc., and form an interactive pattern of "government promotion, enterprise initiative, and market pull" as soon as possible, and jointly promote the construction of tourism product brands .