Trademark exclusive rights are a name developed to protect the legitimate rights and interests of trademark holders and trademarks. Nowadays, many netizens are not very clear about the meaning of trademark exclusive rights, so let Bajie explain the terminology of this trademark exclusive right for everyone. 1. The concept of trademark exclusive rights: Trademark exclusive rights refer to the exclusive rights that trademark owners enjoy over their registered trademarks in accordance with the law. Article 3 of the Trademark Law stipulates that a trademark approved and registered by the Trademark Office is a registered trademark, and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. 2. Contents of exclusive trademark rights. The content of trademark exclusive rights refers to the rights enjoyed by trademark registrants in accordance with the law, including the exclusive right to use a registered trademark, the right to prohibit, the right to transfer, the right to license use and the right to renew, etc. The most important of these are the rights of exclusive use and the right of prohibition. The exclusive right to use a trademark is the right of a trademark registrant to use its registered trademark on goods or services approved by the State Trademark Administration. The right of trademark prohibition refers to the right of a trademark registrant to prohibit other units and individuals from using a trademark that is identical or similar to the registered trademark on the same or similar goods or services as the approved goods or services without permission.