The first domestic fresh food e-commerce company has filed for bankruptcy and reorganization. Fresh food e-commerce companies have the following difficulties. 01. Standardization is difficult to implement

Fresh food is very different from other vegetables. For example, vegetables can have many varieties, but fresh food is subject to many factors, making it difficult to achieve this. Take green vegetables as an example. There are many varieties such as Chinese cabbage and Shanghai greens. Different people have different needs and can be catered for one by one. However, in this regard, fresh food cannot be achieved. At the same time, when purchasing fresh food, it is difficult for us to control the quality of fresh food, and it is difficult to select. If we are not careful, we may damage our own brand, so standardization is difficult to implement. 02. Transportation difficulties

The biggest difficulty for fresh food e-commerce is transportation difficulties. From the time of purchase to the customer's hands, no matter how many intermediate links are removed, it will take at least a few days to reach the customer's hands. During transportation, it is difficult for us to ensure that the fresh food we transport can successfully reach the customers in a living state. The fresh food in their hands may be stale and smelly, so the seller of the product will naturally have to pay a certain amount of compensation. The seller made nothing but lost money, which was already a small profit. In the long run, fresh food e-commerce companies will inevitably not be able to afford this loss. 03. Unable to drive sales

Many customers choose to buy from e-commerce. A big reason is that there are various subsidies online, which may be cheaper and more convenient than buying offline. Get the same thing for less. But despite this, because online purchases cannot guarantee timeliness, many people will choose to give up. After all, no one likes to eat stale food. Fresh food must be eaten alive to have a delicious taste.

To sum up, fresh food e-commerce has the above three difficulties, namely difficulty in implementing standardization, difficulty in transportation and inability to drive sales.