1. Discover the selling points of the product and maximize the selling points of the product

The best case is Li Jiaqi’s live broadcast. Anyone who has watched his live broadcast knows that he promotes lipstick products. Very good, why is it more useful for a boy to promote than a girl? Copywriting is one of the important factors. Segment the lipsticks, position each lipstick, and recommend it to the people who are suitable for it, so that the advantages and value of the product can be brought into full play. , giving the product a soul and attracting users to buy.

2. Provide detailed information about the product clearly

For example, how many grams does the lipstick weigh, how many shades are there, and the price? Explaining the details in detail can avoid disputes later! Then there is the emphasis on discounts and stimulating buyers’ emotions. For example, a limited-time special offer only lasts as long as the goods are sold out! This allows users to reduce the time they spend thinking about it, so that the product can be sold faster and the product can sell well.

3. Copywriting layout requirements

The text should be concise and concise, pictures and text should be combined, the font size should be larger, the color scheme should not be fancy, and the key content should be highlighted.