The specific ways to deal with the alleged false propaganda are as follows:

1. Actively conduct self-examination. As a seller, when receiving a buyer's complaint about false propaganda, we must actively conduct self-examination to see if there is an exaggerated element in our advertising language. If there is such a thing, we must pay attention to it and deal with it seriously;

2. contact the buyer. As an e-commerce seller, after receiving the buyer's complaint, in the attitude of solving the problem, you should actively contact the buyer to understand the reasons for the buyer's complaint;

3. Private chat and negotiation. If the buyer's complaint is true, then as a seller, he should actively communicate with the buyer. No matter whether it causes losses to the buyer or not, he should also apologize to the buyer for his mistakes, hoping to get the buyer's understanding. If it causes losses to the buyer, he should actively coordinate compensation with the buyer.

4. Find the problem. According to the clues of buyers' complaints, as a merchant, we should actively pay attention to it, find out the problems of false propaganda, and then actively carry out rectification. If it is due to improper use of words, we should actively correct the usage of words. If there is false propaganda, we should actively find ways to deal with it, and don't publicize it for the sake of publicity and discredit the reputation of the store.

5. carry out rectification. If the buyer complains that there is false propaganda in the store advertisement, he should actively carry out rectification, eliminate all the problems, and leave no hidden danger to the reputation of the store, so as to avoid similar problems in the future;

6. Sum up experience. With this experience, we should actively summarize it. The purpose of opening a store is to make money and profit. If there are too many complaints and bad reviews in the store, it is estimated that it will seriously affect the business of the store. Therefore, in order to prosper the business, we must sum up more in our daily operations, gain experience and operate with integrity.

Legal basis: Article 4 of the Advertising Law of the People's Republic of China

Advertisements shall not contain false or misleading contents, and shall not deceive or mislead consumers.

advertisers should be responsible for the authenticity of advertising content.

Article 5

Advertisers, advertising agents and publishers shall abide by laws and regulations, be honest and trustworthy, and compete fairly when engaging in advertising activities.