In reality, what are the most important functions of trademarks? They are to indicate the source of goods, to supervise the quality of goods, to guide product purchase, and to advertise product sales. Article 7 of my country's Trademark Law clearly stipulates: "Trademark users shall be responsible for the quality of the goods on which their trademarks are used. Industrial and commercial administrative departments at all levels shall supervise the quality of goods through trademark management and prevent behaviors that deceive consumers." From this In a sense, a trademark is not only a "barometer" of the quality of goods or services and a reflection of the economic interests of the trademark owner, but also an "indicator" for the industrial and commercial administration to supervise the quality of goods or services, which is conducive to safeguarding consumers' rights and interests. Benefit. The details are as follows: 1. The function of indicating the source of goods. The most essential and basic function of a trademark is to distinguish identical goods or services. Trademarks are the simplest and most effective means of identifying goods or services. Therefore, some people vividly liken that "trademarks are the faces of goods." With a trademark, you can distinguish different sources of the same product, which helps protect the legitimate rights and interests of both parties. In a country, it is common for dozens or even hundreds of companies to produce and operate the same product, as well as similar products imported from abroad. In this case, the important symbol to distinguish producers and operators of the same type of goods is the trademark. 2. Supervision of product quality. The trademark itself is not a sign of the quality of the goods, but the reputation of the trademark depends on the quality of the goods. The better the quality of the goods, the higher the reputation of the trademark. The quality of the goods is the soul of the trademark's reputation. With a trademark, producers can be encouraged to pay attention to trademark credibility and improve product quality. In order to expand the sales of its products and have a certain degree of competitiveness, a company must work hard to improve the quality of its products and maintain the reputation of its trademarks in the minds of customers. At the same time, the national competent authorities can also commend high-quality brand-name products through trademark management and supervise, investigate and deal with inferior products. 3. Guiding role in product selection. With a trademark, it can help identify the brand and purchase goods, and safeguard the interests of consumers. When consumers purchase products, whether they come here because of reputation, usage habits, or new attempts at a certain product, the first thing they see is the trademark logo. Products are embellished with trademarks to attract customers, guide and stimulate consumption. 4. The advertising function of product sales. Trademarks are an effective means of advertising. Many famous brand products are known to consumers through advertising. When consumers use trademarked goods, if they have a good impression of the quality, price, durability, etc. of the goods, they will work hard to promote this impression to other consumers, thereby making the operator's products or services deeply rooted in the hearts of the people. . In this process, trademarks act as silent salesmen and also fulfill their advertising function. Compared with advertising, trademarks are more economical, flexible and comprehensive. Based on the above, I have compiled relevant content about the most important functions of trademarks. It can be seen that when consumers purchase goods, they mostly remember the trademark and use the trademark to identify the quality of the goods, which is the so-called brand recognition and purchase. This is the advertising function of the trademark. If you still have any questions in this regard