Different trademarks, different product lines, different product positioning, etc.

1. Different trademarks: Gucci’s English logo Gucci. There are four Gucci logos. The first logo is a classic style composed of deformed double G and Gucci letters. The second logo is a double G overlapping cross with a red and green background color logo. The third logo is a logo composed of double Gs overlapping and the upper and lower Gucci letters. The fourth logo is a coiled snake and Gucci letters forming a logo. Coach's English logo Coach, the center of Coach's trademark is an exquisite hand-drawn carriage pattern, which is the most intuitive visual interpretation of the brand name "Coach", because "Coach" has multiple meanings in English such as carriage, long-distance bus and coach. .

2. Different product lines: Gucci’s product lines are more rich and high-end, including high-end ready-made clothing, shoes, accessories, perfumes, jewelry, etc., covering almost all fashion fields. Coach's product line is relatively narrow, mainly focusing on mid-range ready-to-wear, shoes, accessories, luggage, etc.

3. Different market positioning: Gucci products are aimed at higher-end people, and the price of bags usually ranges from tens of thousands to more than 100,000 yuan. Coach targets middle- and low-end people, and its bags usually cost tens of millions of yuan.