Hello, online stores are very valuable now. How to evaluate the price of Taobao stores involves many aspects. Online stores in online store transactions are generally divided into two types, operating online stores and idle ones. Online store. For the same Crown store, one can earn 30,000 yuan per month, while the other has little business and no customer flow. The values ??of the two stores must be different.

To give another example, here are the basic data of two stores.

In the picture, store A is worth 360,000, and store B is worth 70,000.

Why is there such a big gap in valuation between two seemingly similar stores? Specifically as follows:

1. Idle VS operation

Comparison: monthly turnover, annual turnover, sales volume, traffic, and unit price of store customers.

Analysis: (As shown in the picture above) Store A is in operation, with a monthly turnover of about 200,000. Compared with the idle store B, there are many hot products, popularity, traffic, and profits. It is definitely better than the idle store B. Store B has high value.

2. Idle VS Idle

Comparison: level, reputation, praise rate, main business proportion, store establishment time, deduction points, customer price, etc.

Analysis: (As shown in the picture above) Store A and Store B both have 1 crown. Store A has high reputation, high praise rate, and high dynamic score, which means it has high value. In addition, on the basis that the above conditions are not much different, stores that were established earlier will have higher value.

3. Operation VS operation

Comparison: grade, reputation, praise rate, main business proportion, dynamic score, store establishment time, deduction points, turnover, sales volume, traffic, Store customer unit price, conversion rate, supply, etc.

Analysis: For an operating store, on the basis of idle stores, plus the comparison of dynamic scores, turnover and customer unit price, this is the profitability of the store. As shown in the picture above, store A has a good dynamic score and high turnover. The store has more than ten popular models with sales exceeding 10,000. The final valuation is about 630,000 yuan, while the valuation of store B, which is also a 1 Golden Crown, is about 420,000 yuan.

The earning capacity of an online store is the starting point for the valuation of an online store. Stores with strong profitability will have high valuations.