In one year, the total number of selected fans in the East exceeded 35 million, and more than 100 self-operated products were launched. The total sales volume of self-operated stores reached 35.699 million, which became the benchmark for the transformation of teaching and training institutions.

The sales volume of Oriental Select APP has increased greatly. The key is that the 15% discount attracted a large number of "Oriental Powder" to download and buy. In fact, this APP was launched as early as August 2022. At first, it was only used as a supplementary sales channel for self-operated goods in stores to support the sales of Tik Tok live broadcast rooms.

However, on July 5, 2023, Tik Tok and APP were broadcast simultaneously, which significantly enhanced the popularity of APP. This is not an accident, but a deliberate strategy.

Since it was popular for one year, many breakthroughs have been made in the selection of the East. In Tik Tok, the number of accounts of Oriental Select has increased from 1 to six, including Oriental Select, Oriental Select for Seeing the World, Oriental Select for Self-operated Products, Oriental Select for Books, Oriental Select for Good Life and so on.

A relatively complete live broadcast matrix has been formed, and the categories have also broken through from a single agricultural product to books, beauty cosmetics, clothing, drinks and so on. To a certain extent, it shared the risk of excessive concentration of agricultural products in the initial stage.

Development history

202 1 12 On February 28th, New Oriental announced on WeChat official account that it would launch a live broadcast of the new platform "Oriental Select" at 8: 00 that evening. On June 6, 2022 16, the live broadcast of Dong selected by Dongfang Online was the latest explosion, which caused widespread spread and discussion on social media.

By the way, it also drove the share price of New Oriental Online to rise again and again. As of press time, the share price of New Oriental Online has risen by more than 70%. According to statistics, the share price of New Oriental Online rose more than 600% in 1 1 day. On June 29, 2022, the number of fans in the Oriental Select Live Room officially exceeded 20 million, and it is still rising gradually.

In September 2022, Dongfang applied for the trademark "Moonlight at Home with how bright"! . On February 28th, 2022, at 65438, the number of accounts of Oriental Select increased from 1 to 6, with the total number of fans exceeding 36 million, and 52 self-operated products were launched, with a total sales volume of18.25 million.

Reference to the above content: Baidu Encyclopedia-Oriental Selection