On May 9th, a netizen broke the news in "Maotai-flavor Liquor Baidu Bar", claiming that the 43-degree flying Maotai, which was placed through Ping An's One Wallet APP and delivered in JD.COM, was a fake. At present, the wine bought by two people has been confirmed to be fake. From the packaging, it seems to be the wine in 217, and the problematic Moutai is concentrated in Shandong.

An anonymous netizen broke the news on Pulse. JD.COM has noticed this incident and has conducted an internal investigation on Dezhou Cang. According to industry insiders, the incident may be caused by poor management (or internal corruption) of Dezhou warehouse.

The "43 Vacation Flying Maotai" incident has become a hot event in the Maotai-flavor liquor bar. Some netizens who love bonus hunter said: Since we bought fake wine, let's drink a lot. According to JD.COM's promise of "one fake pays ten", if you buy a box of fake Maotai, you will get rich ... If you buy more boxes, it is not a dream to get rich.

according to the calculation of 6,5 yuan per case of wine, if you buy a case of fake Maotai, you can make a profit of 6, yuan if you lose 1 yuan.

besides maotai, other well-known liquors such as Yanghe and Wuliangye have also become the targets of "reeling wool". the logic of the wool party is: since maotai has problems, other liquors should also have problems. Anyway, the prices are similar, and they can make a fortune after reeling.

However, some netizens said that they followed the same steps to place an order and received genuine Maotai.

In fact, expensive commodities such as high-end liquor, cigarettes and high-end cosmetics have long been plagued by counterfeit goods, especially in e-commerce channels. (Cigarettes are not allowed to be sold online, so they are less troubled by fakes.)

In April p>218, Guizhou Higher People's Court announced a counterfeit trademark case: Lin instructed the hacker Yumou to invade the server of Maotai Group and added more than 46, pieces of data to the Maotai authenticity traceability system. Lin used these data to forge 157, electronic labels, and sold these labels for a profit of 78, yuan.

in December p>216, the public security organs seized a batch of counterfeit Moutai liquor, and the electronic anti-counterfeiting labels of the counterfeit liquor used the data added by hacker Yu.

In October, 217, the Intermediate People's Court of Zunyi, Guizhou Province ruled that the defendant Lin was convicted of destroying the computer information system and sentenced to seven years' imprisonment; Defendant Yu Peng committed the crime of destroying computer information system and was sentenced to six years in prison.

this case published by the court shows that the comparison of electronic tags in the server database alone cannot completely determine that it is real wine. (There is this label in the database, which is not necessarily true wine; Without this label, it must be fake wine. So do you understand? )

In October p>217, Liu Qiangdong, CEO of JD.COM, led a team to communicate with Maotai Company and met with Yuan Renguo, Chairman of Maotai Company and other leaders. When answering a netizen's question "Is Maotai sold in JD.COM a real wine?", Liu Qiangdong firmly said, "It must be a real wine.".

this suspected maotai fake wine incident has sounded the alarm for JD.COM's internal management.