In daily life, people are good at choosing restaurants through platforms such as Dianping or Meituan, and comparing clothes through Taobao, JD.com and other stores... As a long-standing service industry, advertising companies should How to choose?

? Changzhou is one of the regions with a relatively high level of development in the advertising industry in the country. According to 2018 statistics, there are currently more than 4,580 advertising companies and more than 82,440 advertising employees. Last year, the advertising revenue exceeded 11 billion yuan. , the total tax paid is 380 million yuan. Walking through the streets and high-rise buildings, advertising companies can be seen everywhere, some with street facades and some hidden in high-end office buildings. As an enterprise, how to correctly choose the services of a suitable Changzhou advertising company? This article will elaborate on the following points:

1. Types of advertising companies

Changzhou advertising companies are generally divided according to their business scope: media advertising companies, design advertising companies, film and television advertising companies There are 7 categories including advertising companies, planning advertising companies, strategic consulting advertising companies, and production advertising companies. Each type of advertising company has different development directions and advantages. Therefore, when business owners choose an advertising company, they can choose different types of advertising companies according to their own needs.

2. Matching of advertising companies

As the saying goes, when choosing an advertising company in Changzhou, you also need to choose a matching one. Advertising companies of the same type of service will have different pricing strategies based on their own positioning. The services they provide will also be different, and their design styles and areas of expertise will also be different. Some specialize in manufacturing services, while others specialize in retail services. Therefore, when advertisers choose suppliers, they need to match them based on their own budget and expected results.

3. Comprehensive capabilities of advertising companies

The comprehensive capabilities of advertising companies refer to pre-sales, sales, and after-sales services. Comprehensive capabilities are additional service capabilities that can assist Business owners complete advertising projects efficiently and without errors, as well as maintain confidentiality of advertiser information, etc.

When choosing an advertising company in Changzhou, you need to screen from many aspects. The higher the ability, the better the match. You need to consider factors such as your own budget, the professionalism and comprehensive quality of the advertising company's service areas.