How to choose a company name with an atmosphere

What are the main factors to consider when naming a company? What are the company name taboos? What are the names of companies with profound atmosphere?

Common methods of company naming

1. Naming method of names and places

There are many companies that name their companies according to their names or places. Because people's names and place names have special meanings, the names of companies and enterprises often named after people's names and place names look simple and concise, but the names will be loud and generous, and the meanings are also very rich.

there are many names of such companies. According to the place names, are there any in Li Ka-shing? Changjiang Group? ，? Tsingtao beer? ，? Yanjing beer? ，? Fenjiu? ，? Maotai? . What are the company names named after people? Pockmarked Wang? Scissors? Zhang Hengchun? Pharmacy, etc.

2. Implication method

The core of the implication method mainly focuses on the implication of enterprise names, and most of them use words with beautiful meanings, such as auspicious, healthy, blessed, peaceful, constant, prosperous, harmonious, rich, virtuous and prosperous words. Such as Beijing? Quanjude? Roasted duck, Shanghai? Lao Fengxiang? Jewelry houses are all using these auspicious and beautiful words. In the long-term naming process, there are also some industry habits gradually formed, such as multi-purpose pharmacies? Ren? And? Don? ，? Tong Ren Tang? 、 ? Huairentang? Wait.

3. Phonological naming method

Phonological naming method mainly carries out naming planning from the perspective of phonology. This method will judge the company name according to its pronunciation, without considering other factors. The most famous representative is? CocaCola? . ? CocaCola? It's Cock and Cold. Change one letter each, and both K and D become A.. ? CocaCola? There is no meaning in itself, but its letter structure is interesting. It's not only easy to spell, but also easier to remember. You can remember the name once. ? CocaCola? The biggest feature of renaming is that it does not pay attention to meaning, but only pays attention to loud pronunciation, easy to read and remember. Therefore, this highly personalized and creative name has spread to almost every corner of the world.

4. Alias idiom naming method

Many enterprises have a high social influence and formed their own brands in the long-term business process, although there is no formal and clear trademark and brand logo. Most of these brands are colloquial sayings, and there are also aliases and nicknames. Although these brands have no specific brand logos, they also have the role of brands because of the wide influence of these colloquial nicknames. Therefore, operators simply use this name to expand their influence. Such as Tianjin? Dog ignore? Steamed buns, Shaanxi? Old grandson's house? Beef and mutton in soup, Shaanxi? Pingwa? Barbecue? Auntie dumplings? Wait.

A simple and practical method of company naming

A company is named by the Kyrgyz naming method

? Xing? 、? Long? 、? Source? 、? Mao? 、? Send? The word "such as" often appears on the signboards of old shops, which is because old businessmen like to get lucky and pay attention to oral color. For example, the time-honored Yueshengzhai was founded in 1775, and its name is? Yueshengzhai? , there is? Prosperous month and month? The meaning of; The first brewery founded by Chinese people, Shuanghesheng Five-Star Brewery in Beijing, was founded by Shandong people Zhang Ge and Hao Sheng. It was named? Shuanghesheng? , there is? The two sides are jointly organized and rich in financial resources? Meaning.

cater to the naming method to name the company

use auspicious expressions that the public likes in the names of company stores to cater to customers' happiness, so as to attract business.

logo naming method for the company

logo naming method is mainly based on the physical object to highlight the distinctive features of the enterprise company. Now it has developed into a part of CIS (enterprise identification system) in the world. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.

brand naming method is to name a company

brand naming generally refers to that companies use their own brand names as company names after creating brand-name products. For example, Shanghai Lubao Golden Pen Factory and Shanghai Phoenix Bicycle Company used their own brand products? Green treasure and gold pen? 、? Phoenix? To get the name of the company.

Name combination method is used to name the company

As we mentioned earlier, Matsushita Electric Company of Japan and Ford Motor Company of the United States all belong to this kind of naming method.

the method of naming a company with elegant characters

This method of naming a store is a unique commercial name in China. Because China was influenced by Confucianism, there was a traditional concept of emphasizing literature and restraining business, so some businessmen named commercial places like literati's study, such as? Zhai? 、? Pavilion? 、? Xuan? 、? Home? 、? Garden? Wait.

the method of naming companies by common sayings

Common sayings are more colloquial, and the names of enterprises named by common sayings can be accepted by most of the public. The famous Wang Mazi and Goubuli all belong to the common saying. ? Delicious. Come? King of melon seeds? Rare? Loud names such as ribs give people a sense of intimacy.

homophonic naming method named the company

It seems to be accidental coincidence to use this method to name the company, but it has ulterior motives, which makes people interesting to read. For example, a Shanghai boss named Yu Pinghan? Yu Liangxin drugstore? , from the voice just with? Conscience? Homophonic, let the public feel the sincerity of the boss not to make money in business.

name the company by boasting

name the company by boasting, which mainly reflects the advantages of the company's reputation and product quality on the company name in a practical way, so as to increase self-confidence, put pressure on opponents and give the public a sense of trust. For example, Shanghai Jincheng Arts & Crafts Co., Ltd. means that it is invincible in the competition, such as Jincheng Tang Chi, and Shanghai Lean Glasses Co., Ltd. means that the company can strive for perfection in all aspects.

Seeking foreign names for companies

The reform and opening up has opened the door for China to go global. Especially after China joined the WTO, the pace of integration into the world has become faster. China people are willing to accept foreign things, including names, and also need foreign public to accept our products. As a result, the general foreign names have become popular, and it is a good way to name companies with foreign names (translated).

The main factors to consider when naming a company are:

1. The positioning of the company should be accurate when naming

A distinctive and attractive brand name should be able to reflect the advantages and characteristics of the company's products and show special charm in design. ? Coca cola? It is a symbol of drink, culture and life. Pentium, Microsoft, Intel and Lenovo are synonymous with computers. Kodak, as soon as you listen, is film, Mercedes-Benz and BMW. As soon as you listen, it is related to cars.

2, the context should be smooth, and the financial pulse should be connected.

The landscape is affectionate, the vegetation knows the meaning, everything is spiritual, and interaction produces benefits. If the context is not smooth, the financial pulse will be impassable, and the hard work will not work; If you can realize this intention, you can advance and retreat freely and make money; Put the finishing touch on the pulse, and you will know the rise and fall of your career; Wealth and pulse collide, and harmony turns into magic.

3. The starting point of the company's name should be high

Establish a good corporate image and start from the name. The name of the company must transcend time and space, lead the fashion, be novel and unique, and stand out from the crowd; The name that gets there first and stands at the highest point can play a shocking and stimulating role, which will stir up thousands of waves with one stone, quickly open the market, win customers and stabilize consumers' psychology. Like Shi Yuzhu's? Giant group? Melatonin? Brands, with their unique characteristics, are enduring and enduring.

4. When the company was named, it was determined to have a new

good name, such as God's response, and keep things quiet. Corporate culture is a vivid culture, a fast-growing culture, a smart culture and a culture that keeps pace with the times. The core driving force to support and lead the company culture is the company name. How dare you underestimate it? Keeping young forever, building an evergreen foundation and rolling in financial resources is the company culture. An old ox is a broken car, and its ambiguous name can't reach the goal of turning the stone into gold, and it can't make money at all. Such as? Coco Chanel? Brand is still the embodiment of fashion and synonymous with fine products.

company name analysis

company name encyclopedia

1. Shanlida Logistics: convenient and peaceful, I want to know the company position name. Achieve the customer's favorite. The company is prosperous and prosperous, and its business is booming

2. Pengpai PERPEA= perfect+ping (simple and honest partner) Interpretation: Limited company. Peng, the company name Daquan Fanduo. Magnificent momentum, ambitious, Pengcheng Wan Li, reflecting the efficiency of logistics. Pie, 1. Extraordinary style, listen to the complete list of newly registered company names. Superb model 2. Giving means that the brand gives customers excellent enjoyment.

3. Kuaiyida (possible registration)

Highlight outstanding industry characteristics, and use excellent services to make customers feel comfortable and happy. Quick: Happy, quick and easy: company name registration inquiry. Simple, simple and cordial: to achieve contentment

fast and easy to reach, and to experience a good life.

4. ZODAzoda-, a logistics company-meaning it's an honor to be quick and swift, and to show the atmospheric strength of logistics. I don't know about clothing. It means that the goods are delivered peacefully, and the moral character is comfortable to spread: learn the company name test. In the world, you are comfortable

5. Benda slogan: Run to another day, complete the book. Towards glory weihua advertising language: strength is power

6. the speed of express delivery is the most concerned of every signer. Therefore, quick speed makes people sound very powerful

7. Tianshunda strokes and five elements are distinguished: 4 (fire) 12 (gold) 16 (fire) The company's font size is 32, and its implied message is: Dragon in the pool, meeting in the wind and cloud, watching fadot. Leap to the sky, and success is expected. (Kyrgyzstan)

8. Eagle Star, an international logistics trading company, has reached five continents and four seas at the same speed as an eagle. -yingshida

9. identification of the implication of xinjieshun logistics co., ltd.: in fact, the position name of the company. Emotionally, people will lose harmony. If you can start with caution, you will prosper (Kyrgyzstan). Mathematical hints:+Prosperity (more money, prosperity, and great wealth from nothing)+Artistic energy (rich artistic talent, access to aesthetics, art, performing arts, and sports)

Taboo in company name

Avoid using partial words in company name

. Therefore, when it comes to naming, the first thing I want to list is to turn over Kangxi Dictionary. As everyone knows, the actual situation is just the opposite.

a good name, just like a good article, is to see the magic in the plain, not by using uncommon characters, multi-stroke characters and variant characters. ? Stone? 、 ? Founder? 、? Jin Linong? 、? Master Kong? Which of these beautiful names is not a common word?

Avoid using unlucky words in company names

The meaning of unlucky is a big taboo in business naming. Because it not only makes the owner of the name have a bad association, but more importantly, it will affect others' acceptance of the subject, whether it is a person, a company or a commodity, even politics will be affected. Incredibly, a bad name is actually related to people's acceptance of an official, which shows the great influence.

companies are named to avoid touching the law

there is a barber shop named? Non-hair? Law enforcer? . The name of the store is very novel. It is estimated that before long, the relevant departments will come back to find you.

does the company name itself to avoid involvement? Yellow?

many people do not hesitate to affect their image in order to promote their shops, which is just grandstanding and can't last long.

is the company's name taboo? Disabled? The word

it is a painful thing to be injured or disabled. Use? Disabled? It is immoral to name the legacy of the disease, which is equivalent to exposing people's scars. If the name is disabled, both the caller and the host will feel unhappy. Therefore, naming the disabled should be banned. However, the phenomenon of naming with disabled characters has existed in ancient and modern times. Sun Bin, a famous militarist in the Warring States period, was originally named Sun Bin, but his kneecap (that is, the patella, also known as the writing object bone) was removed because of his punishment, and later he was renamed Sun Bin. There was a man in the Jin Dynasty who was covered with ulcers, that is, he was named Yawuta (that is, Jurchen language? Choose a sore? )。

company names should avoid obscure meanings

obscure meanings mean that the pronunciation is too abstruse for others to understand. Just like choosing obscure words, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.

company and trademark names have the functions of indicating the nature of the company and implying the functions of the product, which requires strong readability. For example, according to Guangming Daily, there is a famous museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name? Turn stone into sheep? Name the pavilion. But after the sign was hung up, others didn't understand it, so the shopkeeper quickly added it next to the store name sign? Lanxi company cultural service agency? Brand as a supplement. What is it? Turn stone into sheep? And? According to the ancient book "Fairy Biography", it is said that in ancient times, Huang Chuping met a Taoist priest and was led to a stone room in Jin Huashan. His brother looked for it at first, but he saw white stones. At the beginning of the day, all stones become sheep. It is no wonder that people can't understand the name of a small shop facing the public service, which contains such mysterious allusions. The same is the famous pavilion. Make a name for yourself? And? Zhengmingzhai? Popular and memorable, the name of the store itself is an excellent advertisement.

avoid using polyphonic words in company names

using polyphonic words in company names will bring great inconvenience to people's calls just like using obscure words, and the meaning itself is not clear enough. It is easier to feel at a loss when a name has two or more pronunciations. For example: Le Hai restaurant, of which? Le? There are two readings, one is LE, and the other is YUE, which makes people wonder what sound is better.

for example, there are two readings of the following words: XING, HANG, SHENG, CHONG, QIAN, XI, CHAO, ZHAO, etc. Of course, we don't mean that we must never use polyphonic words for names. But at least make sure that others can determine their pronunciation and not mispronounce it. ;