the pattern like "three bullets" in Buick trademark is its graphic trademark, which is the symbol of Buick branch. It is installed on the grille of the automobile diffuser. The three bullets in the picture with different colors (from left to right: red, white and blue) and arranged at different heights in turn give people a feeling of being aggressive and constantly climbing; It means that Buick Branch adopts top-level technology and has a sharp edge. It also means that the talents trained by Buick Branch are all capable and invincible warriors who dare to climb the peak. Since 22, BUICK's trademark has been changed to a simple form.
Buick's famous "three shields" logo is based on a circle containing three shields. Its origin can be directly traced back to the family emblem of Scottish David Dunbar Buick, the founder of automobile manufacturing.
As the survey conducted by Skoqi Company, which is engaged in corporate image research in the 199s, it shows that it plays an important role as an iconic pattern. In the investigation and study of the company's trademark, it is found that the company's trademark will have a positive or negative impact on customers. The survey further shows that among many automobile manufacturers, the "Three Shield" logo of GM Buick products has won 5% favorable impression, which is remarkable.
The "Three Shields" style, which Buick logo is familiar with today, has gone through the evolution process of nearly half a century. In the mid-193s, in the Detroit public library, the family emblem of the Scottish Buick family was discovered in the Lost Family Emblem written by General Motors style researcher La Fubo in 1851.
The family emblem of Buick family is a red shield sign, and the silver and blue checkered strip pattern of Go passes through from the upper left corner to the lower right corner. There is a deer head with antlers in the upper right corner of the shield, and a golden cross in the lower right corner of the shield. There is a round hole in the middle of the cross, and the color of the hole is the same as that of the red shield. Three shields indicate that the quality of the car is as strong as three shields.
in 1937, Buick used the family emblem of another family as decoration for the first time on the new model in 1937, and this decoration logo was very close to that described in The Lost Family Emblem. In 1939, the sign was modified (made longer and wider). In 1942, the shield symbol was changed to a typical family emblem model again, but on this basis, Buick made some changes, and soon Buick invested in the production of military supplies for World War II.
in p>1959, the Buick logo underwent a major reform, and the original shield logo was replaced by three shields, which respectively represented three Buick models, namely Lesabre, Invicta and Electra. The original style and color of the three shields are still used. The biggest difference is that the three shields overlap each other, and their colors are red, white (later changed to silver gray) and blue.
In p>1975, the Buick Eagle logo appeared as a part of the Eagle model. It received a good response, so that in 1976, an eagle appeared on all the cars, and the image of the eagle became a household name. Even a picture of a red-tailed eagle named "Happy" stopped on the decoration of Buick hood appeared in TV advertisements. But in the 198s, the Buick leadership decided to re-emphasize the "Three Shield" logo, so the Buick "Eagle" logo withdrew from the historical stage.
Today's "Three Shields" logo has been modified in some details, and the deer head and the cross pattern have disappeared, but the red, silver-gray and blue three shields are not much different from the original ones, and the band pattern of Go check is still used today.
The design of Buick family, just like its name, will always commemorate david dunbar buick, who built Buick and ushered in the birth of the world's largest automobile manufacturer-General Motors.
nowadays, Buick is quietly entering every household.
Buick's sales in China have exceeded 2 million.