1. ANTA
was founded in 1991, and the market value of the company was HK$ 343.52 billion
2. ANTAKIDS
was launched in 28, specially for children aged 3-14
3. Italy's high-end FILA
was acquired in 28. Become a new sales growth point of Anta
4. NBA- Anta co-branded brand
In p>214, Anta has officially become the official market partner and NBA licensor
5. The British brand Sprandi
was acquired in 215
6. The Japanese brand Descente
was acquired in 216
7. The Korean brand KolonSport
was acquired in 217
8. The children's wear brand Kin.
whether in the consumer market or in the case of enterprise acquisition, Anta is menacing and can be called the first brother of domestic products!
in p>1991, it started from a shoe-making workshop in Jinjiang, Fujian Province, and now it is the largest comprehensive sports brand in China. After 3 years' development, it is indispensable to be baptized by big winds and waves.
when an enterprise grows bigger, there will naturally be more "comparisons" from outside. Compared with Nike, which ranks first in the world, Anta still has room for improvement.
However, as the light of domestic products, Anta is sure to become stronger and stronger in the future! Look forward to Anta's early transcendence!
what are the eight brands owned by Anta?
The eight brands of Anta are Anta, Anta Children, Philo, Spandi, Disante, Kelong, Xiaoxiaoniu and Anta -NBA co-brands.
Anta Sporting Goods Co., Ltd. is a comprehensive sporting goods enterprise integrating manufacturing and marketing orientation. It was founded in Jinjiang, Fujian Province in 1991, focusing on providing professional sporting goods with high cost performance for ordinary consumers. Anta is mainly engaged in the design, development, manufacture and marketing of Anta brand sporting goods, including sports shoes, clothing and accessories, which was listed on the Hong Kong Stock Exchange on July 1th, 27.
its brands:
1. Anta
Anta is a professional sporting goods brand targeted at the public, and Anta focuses on providing the most cost-effective professional sporting goods for the vast number of ordinary consumers.
2. Anta children
Anta children mainly create healthy and comfortable products for children aged 3-14 to accompany them to exercise freely and grow up healthily. Its products are mainly in sports and life styles, and the products cover clothing, shoes and accessories, which fully meet children's daily needs for school, sports, travel and other occasions.
3. FILA
Fila brand was founded in Italy in 1926 by Fila brothers. In the 197s, in line with the diversification strategy, the brand expanded its sportswear business with broad prospects at that time, and successively developed a series of products such as tennis, skiing, swimming, golf and mountain climbing, which were sold in more than 3 countries and regions such as France, Italy, the United States and Japan. It is a well-known senior sports and leisure brand in Italy. In 29, Anta will include the trademark rights and operation of Italian brand Fila in China.
4. Spandi
In p>215, Anta acquired the British brand Sprandi, which was born in England in the 199s. With the revival of British urban culture at that time, a large number of young people took to the streets to explore the emerging cultural characteristics of ancient cities by walking. Among young people, the newly born Sprandi began to become popular through word of mouth because of its beautiful appearance and comfortable walking. Sprandi brand has been continuously researching and developing the technology of urban walking shoes, and creating a sports comfort technology system, a technology platform for urban walking.
5. Disante
On February 23, 216, Anta Sports announced that the group would invest 15 million yuan to establish joint ventures with DescenteGlobalRetailLimited, a subsidiary of Tokyo-listed company Disante Japan, and Itochu, a subsidiary of Tokyo-listed company ITOCHUCorporation, to exclusively operate and engage in the design, sales and distribution of all kinds of products with the "Descente" trademark in Chinese mainland. "Descente" introduced by this joint venture is a well-known functional sportswear brand in Japan, focusing on ski supplies. Anta said that the joint venture company will start its retail business in the first half of 217, mainly targeting the high-end market in the region, including skiing, comprehensive training, running and other products.
6. Kelong
In October p>217, Anta Sports announced that it had completed the whole process of establishing a joint venture with KolonSport. KolonSport was founded in South Korea in 1973, with evergreen trees as its brand symbol, and always advocated outdoor culture close to nature.
7. Xiaoxiaoniu
In October p>217, Anta Sports announced the acquisition of 1% equity of Xiaoxiaoniu, a famous children's wear brand, and the ownership of related trademarks. KingKow, founded in 1998, specializes in designing and selling clothes and accessories for children aged to 14, and is famous for its excellent quality and unique design.
8. Anta -NBA co-branded brand
On October 13th, 214, NBA China and Anta Sporting Goods Co., Ltd. announced in Beijing that they had formed a long-term partnership, and Anta officially became an official market partner and an NBA licensee. Anta has launched a full range of Anta -NBA co-branded sports shoes and accessories with team and league logos.
what are the eight brands of Anta?
1. The eight brands of Anta are: Anta, Anta Children, Philo, Spandi, Disante, Kelong, Xiaoxiaoniu and Anta -NBA co-brands. Anta is a professional sports brand positioned in the public, focusing on providing the most cost-effective quality and service for the vast number of consumers
2. Anta's consumption values: consumer-oriented, consumer-oriented, understanding consumers, insight into consumer trends, quick response and meeting consumers' needs, and being pragmatic. We are committed to the development of sports. Innovation transcends the risk that we are never afraid of change, and examines the pattern in advance to prepare for emergencies and create customer core values. Respect and tolerance We adhere to the principle of "respecting differences, being inclusive and appreciating each other" and create an atmosphere of development and tolerance. We adhere to the example of contributors and make them get the best return. Honesty and gratitude: We are sincere and honest, keep our promises, always be grateful, and do our duty to safeguard the society.