This logo is indeed full of romance. At Apple, you will always be far away from machines and will always be full of humanity and humanity. This logo was designed by a man named Ron Wayne, who was almost the first person to join Apple besides the two founders.
However, this Newton logo was only used for a short time. Jobs thought it was too complicated and difficult to copy and spread, so he appointed Regis
Rob, the art director of McKenna Public Relations Company
Janov redesigned the logo with a better one.
Then, Javov added six colored, horizontal color bars. The original design had thin black lines separating the different color bars, which could reduce imprinting problems during printing, but Jobs did not agree with this suggestion. This completed the colorful Apple logo we know today.
Everyone who sees the Apple logo can’t help but ask: Why was the apple bitten? This may be exactly the effect that the person who originally designed the Apple logo wanted to achieve. People who are familiar with the background of apples interpret it as representing vitality and vitality. The bitten notch arouses people's curiosity and questions; if you want to know the taste of apples, you have to taste them yourself, right? There is also a saying that English The word "bite" has the same pronunciation as the byte, the basic computing unit of computers.
It is said that designing this logo cost Apple a lot of money, and Apple’s former president Michael
M.
Scott called it the
most
expensive
bloody
logo
ever
designed, the specific number has not been verified.
The fun-filled Apple computer has quickly become the first choice for consumers who value individuality in the market. This playful logo is in sharp contrast to the serious PC camp under the Intel combination. Users even use This logo looks for people who share the same values ??as itself. Of course, they also formed a close relationship with Apple.
In 2003, Apple changed its logo, replacing the original colorful apple with a translucent, metallic silver-gray logo.