The white rabbit toffee, known as "the first toffee in China", is a kind of dairy candy produced in Guanshengyuan, Shanghai, Chinese mainland. Since it was put on sale in 1959, it has been well received by people everywhere. The trademark is a jumping white rabbit, whose image is deeply rooted in the hearts of the people. Recently, it was re-listed with "new clothes" and changed the simple coat for several years. The modified white rabbit toffee shows people with small particles, and the outer packaging is mainly blue, which highlights the lively feeling of rabbits and the attractive milk taste of toffee.