Zhonghui Design (professional logo design company) answers:

A good LOGO design can bring huge value and influence to the brand. Here are some design steps and some practical tips to help you better design your LOGO.

1. Understand the brand

First of all, you need to understand the basic information, history, culture and style of the brand, extract the brand characteristics, and find the source of inspiration for the logo design. At the same time, you should also consider whether the current image of the brand needs to be adjusted or upgraded so that the logo design can make the brand more influential and credible.

2. Planning and conception

After having a sufficient understanding of the brand, start to try to conceive, and discuss and research creative ideas in terms of brand personality and business type, and then Gradually form your own logo sketch. Pay attention to ensure a clear idea, determine the theme and logo, and ensure that the final logo design meets the expected results.

3. Simple and clear

A successful logo design is concise and connotative, and should not use too many elements and colors. Therefore, it is necessary to choose a concept related to the brand theme and express it as a graphic or text, but be careful not to be too complicated and make it difficult for people to understand the meaning of the logo. Simplicity does not mean cheap but expresses the result of good design and precise thinking.

4. Matching graphics and fonts

A successful Logo design usually involves two aspects - the logo (such as an icon or other identification element) and the font (marking personalization) , and give the brand a unique style). Choosing the right font is very important. You can choose based on factors such as the three-dimensionality, readability, and details of the font. Graphics also need to comprehensively consider their color, shape, style, and other factors.

5. Color selection

The color of the logo is also very important. It can not only enhance the recognition and visibility of the brand, but also affect consumers' emotional response to the brand image. Choose colors based on brand attributes and target audiences, and choose a color scheme that is consistent with brand culture and resonates. At the same time, issues of color harmony, light reflectivity, color gamut and contrast also need to be taken into consideration.

6. Testing and modification

After completing the logo design, you need to conduct practical application testing to verify whether your understanding meets the needs of the customer. In addition, based on preliminary testing, the logo was refined and revised, various elements were optimized and upgraded, and redundant information was deleted to further enhance its visual and application effects.

In short, planning, conception and evaluation are the three most important links in the logo design process. With an in-depth understanding of the brand, a summary of its characteristics, a concise and clear logo concept, the selection of appropriate fonts and colors, and after many tests and adjustments, a high-level brand logo design can be obtained.

Zhonghui Design’s original logo design work

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional design company Zhonghui Design that has been involved in the design industry for many years , many case experiences, I hope it will be helpful to everyone.