"Lai Mao Liquor" is the predecessor of Kweichow Moutai. It was founded by great-great-grandfather Lai Zhengheng during the Daoguang period of the Qing Dynasty. It can be called the originator of Maotai flavor and has been passed down to his descendants Lai Zonggui, grandson Lai Jiarong, great-grandson Lai Yongchu, Lai Guishan, and Lai Yusheng. , Lai Guishan personally passed it down to his son Lai Shigang.

In the 1930s, the three Lai brothers officially named "Laijiamao Liquor" as the "Lai Mao" trademark. Lai Guishan personally designed the "Lai Mao" Dapeng pattern trademark, with the inscription on the back Labeled with text description, it entered the international market and became a Chinese national treasure with a global reputation. During the negotiations in Chongqing, Laimao liquor was served as the banquet wine after the signing of the "Double Ten Agreement" between the two parties. Laimao liquor was used as a national gift to entertain Chinese and foreign guests at the first banquet after the founding of the People's Republic of China, and was later given to Stalin as a national gift. "Lai Mao" won this honor, which was the beginning of Moutai becoming the national liquor. In 1953, the Laijiamao Distillery was state-owned and the "Kweichow Moutai Distillery" was established. Its product "Kweichow Moutai" was designated as the "national liquor", so Laijiamao Liquor is the true predecessor of the national liquor. After the reform and opening up in the 1980s, the 80-year-old Mr. Lai Guishan personally led his children and grandchildren to restore the ancestral business and recreate the glory of "Laijia Mao Liquor" according to traditional crafts and ancestral secret recipes. In 1995, the "Lai Mao" liquor and "Lao Lai Mao" liquor produced by Lai Shigang Liquor Co., Ltd. won the gold medal at the 3rd China Science and Technology Star International Expo, defending the "predecessor of the national liquor Moutai and the century-old Lai Mao" liquor. The honor and status of "heirs". Follow-up question: Why are Lai Shijia’s products more expensive than Lai Shigang’s products in shopping malls? And the packaging should be better