The name Nike is auspicious in the eyes of westerners. It is easy to read and remember, and you can shout it out. The Nike symbol symbolizes the feathers on the wings of the Greek goddess of victory, representing speed, movement and gentleness.
Nike trademark, its design is a small hook, simple and powerful, it is as urgent as lightning. At first glance, it is reminiscent of the speed and explosiveness of using Nike sporting goods. The sports shoes named after "Nike" for the first time have square convex lines on the sole to enhance stability, and knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.
Extended data:
The development history of Nike logo;
1. 197 1 year, because the goddess of victory Nike has a pair of dancing wings, student Carolyn Davidson designed the first Swoosh logo.
2. 1978, Nike's Swoosh logo changed from a border to a solid shape, and appeared below the standard characters, which was more eye-catching.
3. 1985, symbols are combined into a square to form positive and negative effects.
4. Now, the Swoosh logo is used separately as needed.
References:
Baidu encyclopedia-Nike