Origin: Hong Kong Brand introduction:

Attenborough official website:

Attenborough (China) Co., Ltd. is a Hong Kong Attenborough International Investment Group its members. In 1991, the company launched the "edenbo" and "edensega" men's clothing brands for the first time. With the firm belief of "building a chain monopoly aircraft carrier", it adopted advanced franchise marketing techniques to develop Mainland China market. After more than ten years of hard work and struggle, the company has now established four product design and development centers equipped with world-class equipment and dozens of production plants in Hong Kong, Shanghai, Beijing, and Fujian. A strong team of designers and large-scale production reduce product costs, which not only provide a strong guarantee for Attenborough's unique marketing strategy of "uninterrupted launch of new products", but also deeply benefit the majority of consumers and franchisees.

At the same time, the company has established more than 20 provincial-level franchise stores in the mainland market by applying internationally popular franchise marketing concepts, new marketing techniques, high-level store processes and modern logistics and distribution systems. Marketing center and more than 1,000 franchised stores and shop-in-shops in shopping malls across major cities across the country. In addition, the company also adopts an international modern enterprise management model, fully introduces the CIS strategic project, and has passed the ISO9001 (2000 version) international quality system certification. Among them, the simple-style "Attenborough" casual men's wear brand has also won official and official awards such as "Chinese Consumers Trustworthy Product", "China International Agricultural Expo Famous Brand Product", "China Quality, Service, and Reputation AAA Famous Brand Enterprise" Dozens of honorary titles or awards awarded by industry authorities.

At the 2003 China International Fashion Week, the "Attenborough" casual men's wear brand, as the only representative of China's casual men's wear, released the 2003/2004 autumn and winter fashion trends, and grandly launched the "Professional Manager Casual Series" , was once predicted by industry experts as "an iconic revolution in the leisure field"; at the same time, it was also rated as "China's Most Fashionable Brand" by the China Fashion Designers Association, and will represent China's casual men's wear brands in all previous China International Fashion Weeks for five consecutive years. Publish international fashion trends on. This further confirmed the extraordinary charm of "Attenborough" as a leader in men's casual fashion, and also established the market position of "Attenborough" as a leading men's casual brand; in 2005, the Attenborough brand upgrade action was launched to open up the Attenborough brand. The brand history of Denbao is in a new era.

Today, "Attenborough" is unique in the international clothing industry with its unique product style, accurate market positioning, excellent brand image, distinctive store style and profound clothing cultural heritage. It has become a popular and affordable brand among urban men.