Convenience store refers to a small retail store located near residential areas, which mainly deals in fast-food goods, takes convenience for demand as the first purpose, and adopts self-help shopping. This format originated in the United States, and then two branches were derived, namely traditional convenience stores and gas station convenience stores. The former is developed in Japanese, China, Taiwan Province and other Asian countries and regions, while the latter is more popular in Europe and America. Convenience store, abbreviated as CVS in English, is a retail format that meets customers' urgent and convenient needs. The rise of convenience stores is due to the large-scale and suburbanization of supermarkets, and the changes of supermarkets are reflected in many aspects such as distance, time, goods and services. For example, to leave the shopping area; The store area is huge, and a wide variety of goods consume a lot of time and energy of shoppers; There is also the pain of waiting in a long queue when checking out, which makes shoppers who want to buy a small amount of goods or meet urgent needs deeply inconvenient. So people need a small supermarket that can meet the needs of convenience stores to fill the gap.
Second, the convenience store was first born in the United States in the1930s. As the name implies, the convenience store is a retail format, and its main purpose is to meet the convenience and emergency needs of customers. According to the description of American Convenience Store Association (NACS), different from other retail formats, convenience stores sell more "time"-in the eyes of consumers, convenience stores often mean convenient location, extended business hours, one-stop purchase, dazzling array of goods and quick checkout, thus quickly meeting their consumption needs. Generally speaking, the convenience store format has the characteristics of long business hours, convenient shopping ("convenience"), small size, dense distribution ("times") and providing targeted and diversified goods and services ("changes").
Third, the demand for night consumption has increased. On the one hand, with the development of cities, nightlife is rich, especially in southern cities. It's not surprising to have a snack after 12. In addition, the popularity of a large number of bars and nightclubs has led to a large number of people working at night shifts, and consumer demand has gradually been cultivated. Convenience stores with a business circle that is not too bad, 165438+ have high sales from 0: 00 pm to 7: 00 am, which generally accounts for 30% of the whole day's sales, and the gross profit margin of goods consumed at this time is also relatively high. Therefore, when considering extending business hours or even opening all night, operators need to check whether there are KTV, clubs, Internet cafes and other places with late business hours around. At the same time, if the convenience store is located in a village in the city or a large community, and there are a large number of night shift personnel living, you can also try to extend the time.