In 1948, Mr. Adi Dassler, the founder of adidas, used his name adi and part of the letters of his surname to combine "adidas" as a product brand and applied for registration; the following year, the third-line trademark of adidas came out.

The founder of adidas, Mr. Adi Dassler, is a German with athlete status and shoemaker skills. Because he could fully understand the needs of athletes, he had exquisite craftsmanship and inventive genius; so in his life, he invented more than 700 sports-related patented products, thus creating the adidas sporting goods kingdom. Mr. Dassler began hand-making sports shoes in 1920. After that, athletes from all over the world often wore Mr. Dassler's sports shoes and won honors in the Olympic Games; his fame gradually became louder in the international sports world.

In 1972, adidas launched the well-known trefoil trademark, which was widely used in clothing accessories. Adidas's success is mainly due to the marketing and mass communication genius of Mr. Dassler's eldest son Horst Dassler. Horst understood the importance of promotional activities in building a sports brand image, and personally attended the 1956 Olympic Games in Melbourne, Australia, to promote the adidas brand. His innovative ideas made him the originator of modern sports marketing. As the global marketing network continues to be established, adidas has become increasingly important and famous in the sporting goods market.

In the world of sporting goods, adidas has always represented a special status symbol, which some people call the "three lines of victory." Since its founding in 1948, adidas has helped countless athletes achieve great results and achieved many great achievements. Therefore, adidas can also be said to be the best example of trust and respect from everyone.

Adidas founder Adi Dassler is not only a skilled shoemaker, but also an athlete who loves sports. His dream is to "design and produce the most suitable sports shoes for athletes." shoe". Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Due to his continuous research and development, the sports shoes he designed were loved by many top athletes. They not only shined in the Olympic Games, but also in the sports field since then. Establish a gold medal reputation. With recognition from all walks of life, Adi Dassler founded the adidas brand in 1948, and incorporated his discovery from his years of shoemaking experience into the design of new shoes by using three lines on the side of the shoe to make sports shoes more suitable for athletes' feet. So the adidas brand's first pair of sports shoes with three lines were presented to the world in 1949. Since then, people have continued to see the victory scenes created by the "three lines of victory" on the sports field.

Especially in the world of football, the support adidas receives is unmatched by any sports goods manufacturer. Especially after adidas released its first pair of spikes, it was even more supported and loved by top football players. In the World Cup held in West Germany in 1974, more than 80% of the players on the field chose adidas football shoes. We can know the power of adidas in world football at that time. In the 1998 World Cup in France, the French team relied on the superior performance of adidas football shoes to exert a super level of strength and beat the crowd to win the championship. French football star Zinedine.

Zidane even won the 1998 World Footballer title, once again proving that the authoritative guarantee of adidas' "three lines of victory" continues to this day.

In addition to football, adidas also has a place in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports.

Many well-known top athletes are impressed by the quality of adidas: among the NBA stars in the basketball temple, the once all-powerful Jia Ba, the well-known Antoine Walker and the most promising player Kobe Bryant who is currently quite eye-catching; in the professional tennis world There are the retired Swedish star Eberg, the German "Jade Rocha" Graf who once dominated the group of females and dominated the back seat, as well as the "British New Hope" Tim Henman, who has become stubborn in recent years, and the Russian beauty Anna Kournikova, as well as the newly recruited Martina Hingis, the little queen; on the baseball field, there is the New York Yankees who won the 1998 American Professional Baseball Championship, and on the boxing ring, there is Ali, the greatest heavyweight boxer of this century; on the track and field, adidas's reputation is even greater It extends from Arthur Jonath in the 1930s to current Donovan Bailey, Ato Boldon and Haile Gebrselassie.

Today, adidas still adheres to Adi Dassler's concept of perfect shoemaking, constantly exchanging ideas and needs with world-class top athletes and coaches, and after a series of repeated tests and tests, it has developed ergonomically designed shoes. Various products can not only help various professional athletes improve their sports performance, but also meet the needs of general market consumers for high-quality sports goods. In recent years, adidas has not only made new breakthroughs in design and function, but its representative three-line design concept has also set off another wave of fashion trends, sweeping the new generation of young people and forming a new popular style, leading global sports products to move towards A more diverse vision.

The following are the major events of adidas' important products or technologies:

1970: "Telstar" became the first designated ball for the World Cup

1979: The world's best-selling ball The football shoes "Copa Mundial" were launched

1985: "Aps" shock-absorbing running shoes were launched

1988: Adidas' revolutionary "Torsion" system appeared

1993: adidas invented "TubularTechnology"

1994: Launched the revolutionary new product "Predator" football shoes

1996: "FeetYouWear" sports shoes were launched

2000: Shout Use the slogan "Nothing is impossible" and successfully create new popular topics