First of all, let’s introduce the methods used by counterfeiters. There are three main methods:

1. It is to change the nationality of kiwi fruits not produced in New Zealand, and label the origin as New Zealand. This is quite deceptive to consumers who only recognize the place of origin but not the brand.

2. They are close relatives. The specific method is to use your wisdom and imagination to register a trademark that looks as much like the authentic "ZESPRI?" in terms of color, graphics, etc. Sometimes the real and fake labels really look like two brothers. For some consumers in Madagascar, It has great destructive power for those who use it.

To deal with the first two counterfeiting methods, you only need to zoom in and look for the trademark "ZESPRI?"

3. The last one is to directly "package" it and put a false label on it to turn it into an "authentic" New Zealand Zespri kiwi fruit! The process is extremely simple, as long as you stick the Zespri kiwi fruit to the fake New Zealand kiwi fruit, it will be difficult to tell whether it is real or fake.

To identify true and false labels, currently the materials used for true and false labels are different. The fake ones use paper labels, which break when torn, have no stretchability, and the printing is rough and blurry. But it's really different. The label printing is clear and natural. The material used is gelatin, which has strong ductility and will not break when torn. If you pull the label with a little force, the label will stretch without breaking. torn apart.