1. Bar location, registration and external decoration,
The location of the bar has a decisive influence on the bar operation. If the location of the bar is not chosen properly, the business will never be successful. When selecting a location for a bar to be built, in addition to basing it on market analysis, you should also consider collecting some information related to market data.
Regional Economy
The economic development in recent years should be graspable, and attention should be paid to collecting and evaluating the data and factors of business development in the region.
Urban planning
Regional planning often involves the demolition or reconstruction of buildings. If there is no analysis, the bar will invest blindly and encounter demolition before the cost is recovered. This The bar will undoubtedly suffer losses or lose its original geographical advantage. Therefore, you must consult the relevant departments before determining the location of the bar.
The best situation for a potential site is to have certain guarantees in terms of use, restrictions and licenses required to build service facilities. Otherwise, considerable time and effort will be spent in obtaining the necessary licenses in changing areas. money.
Competition
Competition is an irresistible factor that directly affects bar operations and requires careful investigation and research. The evaluation of competition can be considered from two aspects. On the one hand, there is direct competition between opening identical bars, which is naturally a negative factor. On the other hand, indirect competition, including bars offering different drinks and different services, can sometimes be a positive factor. Where there is no competition, it also means there is no attraction from a customer perspective. The lack of competition of any kind is worth considering, and this location could be a potentially great location, but it could also be a terrible location.
Size and Appearance
The potential capacity of the pub is large enough to accommodate adequate building space, parking and other necessary facilities. The ground shape of the bar location is preferably rectangular or square, but circular shape is also acceptable. Triangles or polygons are not advisable unless they are very large, because square shapes are more efficient in land utilization. The potential for future consumption should also be taken into account when assessing the size and appearance of the location.
Energy supply situation
Energy mainly refers to the basic conditions that must be met for operations such as water, electricity, and natural gas. Among these factors, the quality of water should also be considered, because the quality of water is directly related to the effect of ice cubes and hot and cold drinks.
Mobile people
This factor mainly affects the number of passers-by, the types of guests, etc. Therefore, it is necessary to carefully analyze the mobile people, comprehensively consider their characteristics, and choose the appropriate location and type of bar.
]Place features
Place features show locations associated with people going out or gatherings of people. The distance and direction to shopping malls, commercial centers, and entertainment centers should be considered. Due to the gathering of crowds, these locations can still have an impact on the bar's promotion even several miles away from the bar. Traffic destinations should also be considered. Some places may seem to have a lot of traffic, but because there are no factors nearby that can make them stop, such places are never advisable.
Traffic conditions
Traffic conditions refer to the traffic conditions of vehicles and the number of pedestrians. Traffic conditions often mean the source of customers, but the number of customers is by no means equal to the frequency of traffic. In some areas, although traffic is frequent, customers have no purchasing opportunities or desires. But usually, when selecting the location of a bar, data on vehicle flow and pedestrian flow in the area should be obtained to ensure that there will be a considerable number of customers after the bar is built. The traffic situation in an area is particularly important because it affects the bar's business volume and sometimes even determines what kind of service the bar must adopt. Obviously, the convenience of parking and entry and exit at the specific location of the facility will affect whether guests are willing to patronize it. Sometimes, many stores lose considerable business because customers are unwilling to go through very crowded and dangerous intersections to reach Sa Bar. When you plan to build a bar and bar facility that relies on good traffic in the area, first carefully analyze whether the existing traffic will improve in the future, as there are many examples of prosperous bars being forced to close due to changes in traffic routes. .
Bar visibility
Bar visibility refers to the conspicuousness of the bar. In other words, customers should be able to gain a perception of the bar no matter which angle they look at it from.
Visibility of the bar can be assessed from the direction in which the bar is approached by driving or on foot. Bar visibility often affects a bar's appeal.
Public *** services
Bars and entertainment facilities must use a series of services. Public facilities are available, but many of them are not readily available. In practice, there are often cases where bar construction plans fail because local authorities refuse to expand some necessary public facilities. Therefore, the construction of bars and entertainment facilities also needs to first investigate whether there are available public facilities near the site. Fire protection, garbage disposal and other required services are included in this factor. The facilities, cost and quality of services required at the target location should be assessed and information can be obtained from local authorities.
Parking Facilities
Modern bars must have sufficient parking facilities, of course, if there is a public parking lot nearby. If the planned bar should be built with enough parking, then there is enough space on the site. On the other hand, however, building a parking lot should not increase costs by taking up too much space and make an otherwise compact, prosperous area look empty and desolate. Factors to consider when selecting a location
1. Try to avoid operating door-to-door with other bars, which will have a negative impact on sales.
2. Bars should try their best to operate in places where people are concentrated, so that they can maintain a certain degree of popularity and sales revenue.
3. When possible, choose a location close to commercial centers, shopping malls, cultural centers, transportation terminals, tourist attractions, etc. when selecting a bar location.
4. It is not impossible for several similar bars to coexist in the same area. Sometimes several bars are put together because customers think there are more choices, which means that the area has greater consumer attraction. On the contrary, the bar business in the entire region will be more prosperous due to people's consistent patronage.
Registration and Fund Raising of Bars
Application for Opening
Applying for opening means obtaining approval from relevant departments. According to regulations, the establishment of a new company must be reviewed by the competent authorities at all levels, and applications must be submitted to the industry responsible department according to the nature of the business. Companies engaged in some specialized operations must also obtain recognition and approval from relevant departments. For example, companies engaged in food production and sales must also be recognized by the local health department. When applying to open a bar, an opening application report should be submitted to these departments. The application report should state the purpose of establishment, name, address, name of the person in charge, nature of the company, production and business scope, production and business methods, total capital, number of employees, date of establishment, and other content that needs to be written.
Application for business opening registration
After the application for business opening is approved, you can apply for business opening registration. According to relevant regulations, the enterprise should apply for business opening registration with the competent department or approval authority, and the registration supervisor The registration authority (referring to the national and local industrial and commercial administration bureaus at all levels) shall make a decision to approve the verification and registration within 30 days after accepting the application.
Required conditions for business registration:
◆Funds and employees suitable for the scale of production and operation or service.
◆Fixed business premises and necessary facilities.
◆The names of enterprises that comply with national regulations.
Documents and certificates that should be submitted for business registration
◆Approval documents from the competent department or the authority applying for approval.
◆Articles of Association.
◆Fund credit certificate, capital verification certificate or capital guarantee
◆Identity certificate of the main person in charge.
◆Proof of use of residence and business premises.
◆Other relevant documents and certificates, and fill in the "Enterprise Legal Person Application for Business Opening Registration"
Registration Scope
The main contents of business opening registration include: name, The name of the person in charge, business address, business type, registered capital, business scope, business method, number of employees and employees, etc.
◆Name
It refers to the bar name and font size. The name of the bar should reflect the industry to which it belongs and be specific and exclusive. Because once a name is approved and registered, it enjoys exclusive rights within the specified scope and is protected by national laws. Other units or individuals are not allowed to confuse it with it or counterfeit its name. Moreover, once the registered name has been approved, other enterprises within the same scope may no longer use this name.
◆Name of the person in charge
According to regulations, the name of the person in charge refers to: the responsible party for a sole proprietorship refers to the investor himself; the person in charge of a partnership refers to the person elected by all shareholders person in charge.
◆Business address
Business address refers to the location of the enterprise’s fixed or main production and business premises. There are, county (district), township (lock), village and street house address. Once the bar business site is approved and registered, it is a legal business site. No unit or individual may occupy it at will, and bars may not change the production site and business address at will.
◆Business types
Business types refer to sole proprietorship, partnership, franchise or limited liability company. A sole proprietorship refers to a person's investment and operation. It has unlimited liability for the debts of the enterprise, that is, it must bear all the repayment capabilities of the debts, and is not limited to the amount of capital contributed. Partnership operation means that two or more people invest according to an agreement, and the parties jointly operate the business, and the parties are responsible for profits and losses, and the partners are responsible for the debts. A limited liability company means that investors are responsible for the company with their capital contributions, and the company is responsible for the company's debts with all its assets.
◆Registered capital
Registered capital refers to the total of Saba’s own fixed capital and working capital. It is a monetary representation of the bar's property and reflects the operator's operating capabilities and scale.
◆Business scope
Business scope refers to the categories of goods and services produced and operated. According to the proportion of commodity categories and service items produced and operated, the business scope is divided into main projects and concurrent projects. The business scope approved and registered by the industrial and commercial administration authority is the legal business scope.
◆Obtaining a business license
The business license is the last step in the city’s approval process. The city’s industrial and commercial administration will fill in the "Enterprise Legal Person Business License" based on review and verification. or "Business License", which will be signed and recorded by the leader in charge. At the same time, an enterprise approval and registration notice will be issued to notify the approved company. After the company receives the notice, the legal representative shall go to the registration authority to obtain the license, and the legal representative of the company shall perform the signature and filing procedures.
Establish legal status
Only by registering can bars be protected by national laws and establish their legal status. In actual economic life, enterprises can develop and grow rapidly only if they consciously abide by national laws, regulations and policies and engage in fair competition in production and business activities within the approved scope.
Determine legal rights and obligations
Only after registration can a bar determine its legal rights and obligations. To engage in commercial business activities, you must meet the conditions stipulated by the state, go through legal procedures, obtain approval and registration from the industrial and commercial administration authorities, and obtain legal business certificates or legal person qualifications. Only then can you start business activities within the scope of approval and registration, and go through industrial and commercial administration If the registration is approved by the agency, in social and economic activities, property ownership, production and operation decision-making rights, distribution rights, exclusive rights to corporate names, exclusive rights to registered trademarks, etc. are all protected by national law and cannot be infringed by any department, unit or individual.
Guide the healthy development of business behavior
Through registration, the state has strengthened supervision and management, which can guide the healthy development of bar operations. The industrial and commercial administrative organs carry out administrative supervision and management of enterprises, investigate and deal with enterprises that engage in illegal business activities, and protect the interests of legal operators. When a bar is registered, the state industrial and commercial administration can guide its production and operation and help the bar overcome blindness and difficulties encountered in production and operation.
Utilization of investors’ own funds
Some investors do not want to take on debt to operate, so after setting the goal of opening a store and starting a business, they rely on their own efforts and save until they have sufficient funds to open. In this case, whether the investor has financing ability is of secondary importance. This method of starting and operating entirely with own funds, since there is no need to repay debts, is easier, more proactive and safer in operation. However, raising enough funds to open a store will delay the time of opening a store and starting a business. Moreover, due to various factors, 100,000 yuan may be enough to open a store two years ago, but today, two years later, it requires 200,000 yuan to open a store. In addition, due to other reasons such as being the first to arrive, the opportunities left to you may be reduced.
So, once you spot an opportunity and you have enough financial strength, you can start working on it. If you do not have enough financial strength, as long as there is a good opportunity, you can also use other channels of financing to achieve your goals.
Investors use financing
When the investor’s own funds are insufficient, the shortfall must be solved through financing channels. This method involves certain risks, because borrowing After raising part of the opening capital in this way, during the process of opening the store, part of the turnover must be allocated every month to repay the debt. In addition to the principal, interest must also be added. So, it’s a lot of pressure, but the upside is that it can ease the finances when opening and you can achieve your goals ahead of time.
Financing can be achieved in the following two ways:
Loans from banks
When borrowing from banks, you must fully consider whether you have the ability to repay debts. , otherwise after opening, it is likely to be burdened with heavy debts due to interest payments, making the operation unprofitable and even turning into a loss. Of course, even if there are solvency and borrowing resources, investors cannot place all their hopes on borrowing. They must first prepare a sum of their own funds.
Using other people's funds
It is unrealistic to make a profit just by borrowing money. If there is a business that can be run entirely with other people's funds, you can get profits and pay off the loan. Then this kind of business must have high profits, and the operators must be very clever. This situation may have worked in the old "seller's market" era, but it is nothing short of fantasy in today's era of extremely competitive products and an oversupply of products. If investors ignore their own capital ratio and go for loans, the risk of failure will greatly increase in terms of capital turnover. According to experience, it is best to have self-owned funds account for 60%, otherwise there may be difficulties in operations.