Trademark transfer saves corporate positioning and carries out cultural construction in advance! More convenient than registration and one step faster than private application! Click to get 5 free trademark experiences! Driven by the development of international operations, using English brand names is an inevitable choice. When participating in international business, most companies need to choose a corresponding English name based on the Chinese name of the brand (company). English names can cause misunderstandings among international customers and will obviously affect the company's international operations. How to choose an appropriate English brand name? Since it is an English name, it is necessary to construct, create, and design an English brand name based on the rules of the English language and the language usage habits of international consumers. How to start an English brand name is not a problem. We first introduce the five characteristics of a good English brand (at least one of them must be present), which can also inspire everyone to choose an English brand name. 1. Hint at the benefits and usage of the product. For example, the bedding brand "Beautyrest" is closely related to its name. 2. Easy to pronounce, spell and remember. The laundry detergent brand "Tide" fits this characteristic. This kind of name generally has no more than three syllables. 2. Creative or unique. It is best not to use words such as national, united, and standard that are generic and cannot express the brand well. 3. Avoid using restrictive nouns in the brand name. For example, Alaska Airlines is not as adaptable as Ford. 4. Must be able to register. Only a successfully registered English name can be protected. It should be noted that it is best not to overlap with the existing brand name. Lenovo's "legend" had to be renamed for this reason. 5. The full name should not be too long to facilitate literal translation. How to choose an English brand name? It is still a local brand. Although the English brand name is designed for global development, it still needs to be easy to remember in the country and easy to translate. The first step towards becoming an international brand is often to create a good English brand name. How to come up with an English brand name? Foreign consumers do not know Chinese characters (or the cost for target consumers to know these Chinese characters is too high). It will be much clearer to choose an "English + Chinese" trademark based on the five characteristics of English brands shared above.