Designer

On July 11, 1934, Giorgio Armani was born in a small town called Piacenza near Milan. As a teenager, Armani became enthusiastically obsessed with theater and movies while studying at a local public school. After that, in order to comply with the wishes of his family, he had to give up his hobby and was forced to enter the medical school of the University of Milan. However, he interrupted his medical school studies after two years due to bleeding.

Armani, a self-made and self-taught genius, is almost 70 years old, but he is still passionate about work, demanding and hands-on. He once said: "Work is my life, I have no leisure for others." Some people also say that when he and his fashion are together, he feels a little lonely. Fashion may be like air to Armani, without which he would suffocate.

Master of elegance

In Hollywood, Giorgio Armani is a designer obsessed with movie stars. Former US President Clinton and computer tycoon Bill Gates are also his customer. His photo appeared on the cover of Time Magazine, an honor previously reserved only for Dior in the fashion industry.

If you compile a list of the most outstanding fashion masters in the world, you should never miss Giorgio Armani. He is a charming legend in the international fashion world. His works are elegant and subtle, Elegant and simple, with exquisite workmanship, it represents the Italian fashion style. He has won more than 30 awards around the world in 14 years, including the famous "Cutty Sark", and he has won the Menswear Designer Award a record-breaking six times in a row. Due to Giorgio Armani's outstanding performance, the Giorgio Armani brand has transcended its own meaning in the hearts of the public and has become a symbol of career success and modern lifestyle.

Giorgio Armani was born in Italy in 1934. In order to fulfill his family's wish, he studied medicine for two years. At that time, he had no interest in fashion. Until 1957, he decided to drop out of school and joined the Larina Scandi department store as a buyer. Later, at the age of 27, Giorgio Armani switched to working for Cerruti, and later worked as a fashion design assistant for several companies as a part-timer, thus establishing his own rich and changeable style characteristics. In the mid-1970s, Giorgio Armani met his lover and partner Sergio Galeotti, thus creating a brand named after himself and it has been prospering ever since. Ultimately, Giorgio Armani became one of the most influential fashion masters of the 20th century.

Unlike other designers with a professional background, Giorgio Armani was completely unknown when he was 18 years old. If we look back at his previous works, we will even find it ridiculous. However, with the development of the times, Giorgio Armani is also gradually maturing. As far as his design styles are concerned, they are neither trendy nor traditional, but a good combination of the two. His perfumes rarely seem to be in line with fashion. The two words are related. In fact, every season, Giorgio Armani's design concept will have some modifications, completely ignoring the fashion changes that can affect a designer's design style, because he believes that the quality of the brand is more important than formal updates.

Giorgio Armani has always made fashion. In an era when gender is becoming more and more confusing, Giorgio Armani is one of the designers who breaks the boundaries between masculine and feminine and leads fashion towards unisex styles. Giorgio Armani studied medicine at university and served as an assistant medical officer during his military service, which determined that the analysis of rational attitudes and the concept of world equilibrium were the criteria for his design. Giorgio Armani's design creation is not based entirely on fantasy, but comes from observation. When he saw the elegant way of dressing of others on the street, he reorganized it in his own way and once again created his own elegant form that belongs to Giorgio Armani style. Many of the world's senior executives and Hollywood movie stars have taken a fancy to this self-creation style and become followers of Giorgio Armani.

For many years, Giorgio Armani has always appeared in a casual but meticulous personal image, with his gray hair neatly combed, wearing a navy cashmere cardigan, a simple T-shirt and khakis Cloth men's pants. He neither smokes nor drinks. It is said that his cutlery and cutlery are all wrapped in layers. He speaks neither English nor Italian, so he has been described by the media as a taciturn, shy and proud man.

Once Giorgio Armani does something, he is like a man possessed. "Work is my life," Armani once said, "I have no leisure for others." Entrepreneurial experience

In 1957, Armani entered Worked at La Rinascente, a famous Italian boutique department store chain. He worked as an assistant photographer in the department store for a while, and later entered the company's design office. During that time, he purchased high-quality products from India, Japan and the United States and introduced foreign cultures to Italian consumers through exhibitions, thus beginning his exposure to fashion.

In 1964, Armani, who had never received formal training, designed a men's clothing series for Nino Cerruti, the father of Italian fashion. Encouraged by his friend Sergio Galeotti, Armani became a freelance fashion designer and fashion consultant in 1970. In the Italian fashion industry, Armani began to rise to prominence. Between 1973 and 1974, he launched the bomber jacket at the Italian Fashion Show held in Whitehall, Florence Beati Palace, to great acclaim. This kind of jacket treated leather as an ordinary material. Fabric used.

In 1975, Armani and Galeotti founded their own company, Giorgio Armani Co., Ltd., and established the Armani trademark, and the "Giorgio Armani" brand was officially born. In July of that year, Armani launched a revolution in the fashion industry with the launch of a lineless and structureless men's jacket. His designs are relaxed and natural, and the beauty of the human body is vaguely highlighted under the seemingly casual tailoring. It not only abandoned the boring suits that tightened the male body in the 1960s, but also differed from the hippie style popular at that time. Three months later, Armani launched a loose women's jacket, using traditional men's fabrics, as simple and soft as the men's jacket, and revealing a bit of masculine majesty. Since then, Armani, like French fashion masters Paul Poiret and Coco Chanel, has made unprecedented and bold subversions of women's clothing styles, making Armani fashion the favorite of high-end professional women.

In 1980, the exquisitely tailored Armani "power suit" for men and women came out. The "power suit" became a symbol of the era of international economic prosperity. This design was inspired by Golden Age Hollywood and featured wide shoulders and large lapels. In 1980, Richard Gere appeared in a full Armani "power suit" in "American Gigolo". The film was a huge success and the Armani brand left a deep impression on many viewers.

Since then, Armani began long-term cooperation with film and television stars, and even designed a large number of theater and dance costumes. In 1982, Armani became the first fashion designer to appear on the cover of Time magazine since Christian Dior in the 1940s. He often invites Hollywood stars to wear his own brand clothes to attend the Oscars. A large number of celebrities such as Michelle Pfeiffer and Jodie Foster are his loyal customers. Brand

In the 1980s, Armani began to expand his sub-line brands. In addition to "Giio Armani", which represents high-end fashion, he also successively launched ready-to-wear brands for young people. Emporio Armani", women's clothing brand "Mani", casual wear "Armani Jeans" and lively children's clothing, etc. In addition, there are ski clothing, golf clothing series and so on. Formal clothing from the Giorgio Armani brand has white text on a black background, while clothing suitable for general occasions has black text on a white background. As for secondary brand clothing, the eagle is often used as a symbol.

The fabrics of Giorgio Armani brand clothing are quite expensive. In order to meet the public's demand for the brand, the fabrics used in the slightly cheaper sub-brand clothing are mostly the latest technology synthetic fibers, which are difficult for outsiders to imitate. Armani has always been a master at combining artistic creativity with commercial operations. His ready-to-wear profits are among the highest in the industry. Although he has developed a large number of new product lines, his brand has never dropped in price.

Today, Armani's business has spread to more than 100 countries and regions. In addition to clothing, its product categories also include ties, glasses, scarves, leather goods, shoes, fragrances, etc. These accessories are also the same as clothing. All emphasize exquisite texture and simple lines, revealing Armani's "casual elegance" characteristics

Armani's products are fashionable, noble, refined and neutral, fully demonstrating the simplicity, elegance and confidence of urbanites. Because of his unique personality, he is favored and sought after by world superstars such as Richard Gere, Warren Beatty and Sharon Stone. Armani leather goods inherit its excellent quality in clothing design, while integrating its own humanized and exquisite design style. Since the product was launched, it has been widely recognized by successful people and urban fashionistas.

The Armani leather goods series includes more than ten varieties of briefcases, men's and women's bags, handbags, wallets, travel bags, belts, etc. Its products will enable modern successful people and fashionable people who pursue high quality to appear superior to others no matter when and where they are, and at the same time bring unexpected surprises to those in demand. We look forward to sincere cooperation with our customers, achieving common development and establishing close cooperative relationships. Identification

The Giio Armani clothing series is divided into two main parts, and the color of the cloth label is the only way to distinguish the two series.

1. Giio Armani Boronuovo: Including men's and women's clothing, it is a more formal line, and the cloth label is "white text on a black background".

2. Giio Armani Collezioni: It also includes men's and women's clothing. It is suitable for general occasions and has a design line that is more acceptable to the general public. The cloth label is black on a white background. As for Giio Armani, many of its sub-brands are Emporio Armani men's and women's wear with the "eagle" as its logo. Style positioning

Armani series brands closely grasp the international trend and create aesthetically pleasing men's and women's clothing; at the same time, they are famous for their use of new fabrics and excellent production. Unlike most long-running fashion designers, looking back over Armani's 18 years in business, there are very few ridiculous or terribly dated designs. He is able to create an almost perfect and stunning balance between market demand and elegant fashion.

As far as design style is concerned, they are neither trendy nor traditional, but a good combination of the two. Their clothes rarely seem to have anything to do with fashion. In fact, in every season, they have some appropriate and understandable modifications, completely ignoring the fashion changes that are enough to affect a designer's design style, because designer Armani believes that the quality of clothing is more important than style updates.

His series of brands are positioned in soft, unstructured styles, playing with some layers and colors, and often adjusting proportions.

In fact, there is also fierce competition between two famous designers in Italy in the fashion industry. Versace was famous for his sexy clothes, consistent personal lifestyle and his unexpected death. Armani certainly wouldn't be designing Madonna's clothes (nor would it have customers like Mitchell Feifei and Jodie Foster). But his Zen philosophy and neutral style can be seen as another side of Versace. And while Versace promoted a star-studded system for top models in the 1980s and early 1990s, Armani never hired big-name models in his shows.

This brand of clothing has a wide range of clothing functions, but elasticity and adaptability seem not to be valued. In fact, these garments feature luxurious, high-quality fabrics. Each piece of Armani's clothing is a high-quality product and has a wide range of matchability, which makes the combination of single products become another style feature of it. Although the clothes are expensive, they all have unique charm and are not overly exaggerated.

Giorgio Armani brand fabrics are quite expensive. In order to expand the customer base and satisfy the public's demand for designer brands, a series of slightly cheaper women's clothing such as Mani trademarks appeared. The fabrics are the latest technology synthetic fibers, which are difficult for outsiders to imitate.

In addition, the new brand Emporio Armani used on casual clothes and sweatshirts was also born. Women's styles include simple pannier-collar pullovers matched with skirts and hand-sewn trousers. When they are still in fashion, designers will make small changes in tailoring for novelty.

Brand style development in the 1970s

At the beginning of the brand's establishment, the first men's clothing series he launched won universal praise. Its coats were characterized by sloping shoulders, narrow collars, and

Large pockets. By the end of the 1970s, Armani widened the collar of men's suits and increased the looseness at the chest and waist, creating an innovative inverted trapezoid shape. After the chaos and unpredictability of "hippies" and "punks" in the 1960s and 1970s, people were tired of the bizarre ways of dressing up. At this time, Armani's elegant, simple, solemn and free clothing style was completely The Italian style just meets people's new fashion needs and is refreshing. 1980s

Achievements in women's clothing in the early 1980s. At that time, Saint Laurent-style women's clothing principles were popular in the clothing industry, mostly slim and narrow lines, but Armani boldly incorporated the characteristics of traditional men's suits into women's clothing. In the design, the body line was widened to create an epoch-making round-shouldered shape, coupled with unstructured sweatshirts and loose casual pants, bringing a relaxed and natural style to the fashion industry in the 1980s. Because this idea of ??men's clothing for women is similar to the spirit advocated by the designer Chanel who made an outstanding contribution to simplifying women's clothing in the 1920s, Armani is called the "Chanel of the 1980s." The improved broad-shouldered women's clothing was very popular among working women, and his exaggerated treatment of wide shoulders became the representative style of the entire 1980s. People called the 1980s "the era of Armani". 1990s

In the 1990s, Armani's creations became more mature. He believed that exaggeration and exaggeration were no longer the colonial trend, and even high-end evening wear should maintain a subtle and restrained beauty. Elegance, simplicity, the pursuit of high quality without showing off, "seemingly simple, but also containing infinite" are the spirits given to the brand by Armani, making him an important figure who influenced "minimalism without hesitation". His designs do not inspire people to have fairy-tale dreams. What he pursues is the affirmation and realization of self-worth. His clothes give women confidence and make people deeply feel their own importance. Men's clothing display

Armani admitted that his first batch of women's clothing actually used men's styles and women's sizes. I didn't expect that customers would be so disappointed

. The simple, rigorous and meticulous rules for men's clothing design and production laid a solid foundation for Armani's career, and also brought a rigorous, elegant and masculine style to the women's clothing he designed. The shoulders are made wide and soft, becoming his unique finishing touch. He never admits that his designs are neutral. He cleverly transplants men's clothing techniques, as if he has pushed a thousand pounds and easily opened a unique door that displays femininity. In fact, he was not the first to use this method. Coco Chanel had tried to transform men's clothing; his fellow Elsa Schiaparelli, who was popular in Paris in the 1930s, even tried to use men's shoulder pads on women's clothing for the first time, which was cited by "Harper's Market" magazine at the time. It is praised as "the most imaginative creation", but no designer has gone on this road as thoroughly as Giio Armani, and is as focused as he is.

He once said that his design follows three golden principles: first, remove anything unnecessary; second, focus on comfort; third, the most gorgeous things are actually the simplest. After the 1980s, although this is no longer the most fashionable, it will never go out of style. The reason is simple: he has always been a part of the trend that cannot be ignored.

Speaking of change, it is business development. Under the strategy of giving everyone the opportunity to wear clothing designed by Armani, various sub-brands were born, including children's clothing and furniture design. In 2011, Armani was even invited to design a Mercedes-Benz car!

It was learned at the press conference that Armani was preparing to get involved in interior design again. It is not just an ordinary living space, but the entire hotel should be designed generously. These new dimensions in design are truly amazing. Eternal perfume

Heart-warming and romantic, Giorgio Armani perfume combines elegant and neutral design with the charming and sexy characteristics of women, showing the unique charm of women's elegance, nobility, simplicity and charm.

Elegance and nobility are women’s eternal yearning. As a part of Armani’s fashion kingdom, each of Armani’s perfumes incorporates attention to elegance.

The light color and gentle and elegant floral fragrance are completely close to the skin. Through the soothing breath, it clearly highlights the elegant, simple, modern and sensual eternal charm of Giorgio Armani perfume. It is like a slender fairy who has just descended from the earth, crystal clear and fresh and refined, always showing her innate elegance. In this kind of elegance and classicism, Giorgio Armani perfume reveals a kind of seductive isolation, a kind of tasteful dullness, a kind of suppressed sexiness and a kind of restrained brilliance, never showing off its teeth or arrogance. Noisy, but with a high degree of self-consciousness and narcissism, he will never let go of any drifting and flashing eyes.

Modern fashion aesthetic standards portray perfume as its own noble temperament, showing its unique personality charm and cultural image through the secret transmission of elegant fragrance. Giorgio Armani perfume can make people full of confidence, show their personality, and even make people stand out. Its different personalized fragrance types dominate the personality of the perfume and give the user a different temperament. Most people who choose Giorgio Armani perfume are restrained but not lacking in passion. They are wise and educated, and appear taciturn on the surface, but in fact their inner world is so rich that it is impossible for us to fully understand it. They rarely show their emotions, but their elegant and sexy temperament allows them to spread their endless energy without realizing it. Just like the fresh and sensual fragrance on their bodies, they reveal the charm that only elegant people have. !For Giorgio Armani, fanaticism is "devoting our remaining time to inner joy." It is deep but full of power. It turns out that the impact of energy in restraint can also create such a fanatical and extraordinary person. "Giio Armani".

Giorgio Armani perfume does not inspire people to have fairy tale dreams. It pursues the affirmation and realization of self-worth. It gives women charm and men confidence, and makes people feel deeply. own importance. Therefore, Giorgio Armani perfume interprets not only a style, but also a state of mind, a lifestyle beyond fashion. It is always in sync with the trend, reflects the spirit of the times and never falls behind, conveying a distinct and unique brand concept: elegance, wisdom, and unique personal style.

Shape the elegant style of Giorgio Armani

Armani perfume is elegant and simple, solemn and free, with full Italian style. It reveals a touch of elegance in its lightness and elegance, which is refreshing.

Giorgio Armani perfume is actually the liquid business card of its brand clothing, highlighting elegance and simplicity. Giorgio Armani's clothing is very practical, which determines that the scent of his perfume is also real and not ostentatious. The best elements come from the most exquisite tailoring. In order to make this liquid business card more essential, Mr. Giorgio Armani invested great efforts in raw materials, and the addition and fusion of various perfume ingredients were confirmed in precise proportions. Each product is infused with a focus on purity, comfort and elegance, and every scent is reinterpreted. "Perfume follows you like a shadow, seemingly inadvertently but always in your breath, rather than some kind of lifeless label." Giorgio Armani perfume is elegant but not ostentatious, real and not disguised. It reveals the charm of personality, It has the magic power to turn stone into gold, making it irresistible to "sei-katsu-sha".

Today, Giorgio Armani's creations are becoming more mature. He believes that flashy and exaggerated is no longer the trend today. Even high-end perfumes should maintain a subtle and restrained beauty. This concept gave perfumes in the 1980s A relaxing and natural wind blows from the world. Because this idea of ??men's and women's fragrances is similar to the spirit advocated by Chanel, a designer who made outstanding contributions to perfume in the 1920s, Giorgio Armani is called the "Chanel of the 1980s." In the 1990s, under the style of simple styles and cautious use of colors, the Italian designer Mr. Giorgio Armani, who emphasized "traceless elegance", summarized his design concept as: delete unnecessary The decoration emphasizes comfort and expresses uncomplicated elegance. Thus, color is used to balance consumers' demand for harmony, and simple tailoring and low-key, neutral colors are used to express elegance. This simplicity, elegance, pursuit of high quality without showing off, "seems simple, but also contains infinite "The unique qualities that are so well imbued in Giorgio Armani's fragrances.

The power of passion and fantasy possessed by perfume is unlimited.

Everyone has had such an experience: a certain atmosphere awakens your memory of a person, a thing, a special scene, atmosphere or an emotion in an instant. Women who are educated, tasteful or have a calm and quiet personality are more likely to choose Giorgio Armani perfume, because the unique and extraordinary temperament of its style is completely prepared for those high-class women. Giorgio Armani perfume has created a new olfactory classic. Its combination of neroli and rosemary makes people feel full of vitality. Its luxury is the same as its overall style. It is never over-exaggerated and even carefully considered. The design and fragrance are subtle and elegant.

Giorgio Armani is undoubtedly the best interpretation of high taste in the fashion industry. The elegant style has made Giorgio Armani perfume conquer tasteful women all over the world, and for those who are planning to own Giorgio Armani perfume For women, Giorgio Armani is a great challenge to their personal taste, because for this brand of perfume, simple fashion temperament is not enough. Those fashionable ladies had better prepare ample cultural space. To appreciate the true fashion connotation incorporated by the design masters. I believe that then you will definitely experience the highest realm brought to you by Giorgio Armani perfume. In China

Giio Armani's mainland boutiques include Beijing, Shanghai, Xi'an, Hangzhou, Guangzhou, Shenzhen, Dalian, Chongqing, Nanjing, Shenyang and Tianjin. Autumn Haute Couture

On July 7, 2011, the Giio Armani 2011 Autumn Haute Couture Show was held in Paris. From gorgeous jewelry in the shape of cherry blossoms to pointy satin high heels painted with peonies, the accessories at Giio Armani’s 2011 fall haute couture show also made full use of Japanese cultural elements. Designer Mr. Giio Armani used 44 sets of gorgeous clothes to interpret his interpretation and love for Japanese culture, as well as his condolences for the Japanese people who were killed in the earthquake. From last season’s Giio Armani Prive The pioneering and gorgeous sense of science and technology enters the distant artistic conception of traditional culture. For example, small handbags carved from whole shells, fan-shaped embroidered handbags, and velvet long handbags all have small and exquisite appearances and exquisite details, revealing the subtle elegance of the East.

Slim-fitting shrug suit, cropped trousers, knee-length silk satin skirt, and hair accessory made by hat master Philip Treacy and inspired by the traditional Japanese origami art. , making the body look extra tall and slender. Asymmetric tailoring methods such as blouses with inconsistent left and right sleeve lengths and slanted front give the clothing a slightly geometric silhouette. The silk satin girdle in the Japanese kimono is tied outside the slim-fitting suit, outlining the graceful waistline. The elegance and sophistication of the West and the gentleness and beauty of the East are integrated into one.

The black color favored by Mr. Giio Armani is still the protagonist on the show, presented in different ways such as velvet, chiffon, sequins, etc. The low-key color has also become the unique style of Japanese style prints this season. Good foil. Delicate cherry blossom and peony patterns like Ukiyo-e are either boldly laid out with thick ink and heavy colors, or faintly visible on light-colored silk satin with a sfumato effect, or embroidered and sequined to show luxurious beauty in details, while the oil-paper umbrella pattern It has also been abstractly evolved into fan-shaped stripes, printed on white silk satin, echoing the pleats on the skirt. Temperament bag

While continuing the brand's elegant temperament, Giio Armani's 2013 spring and summer series of handbags use glossy fabrics and starry sky design inspiration. The use of noble and luxurious leather gives the handbags a higher grade, and the designer has added practical Customized details make some existing classic models more in line with consumer needs. The brand also combines the current fashion people's pursuit of digital products and specially launched a clutch bag that combines the function of an IPAD cover to make our fashion life more convenient. Opening a Hotel

At the opening party of the ultra-luxury hotel opened by Giio Armani in Milan, Hollywood stars Maggie Gyllenhaal and Jessica Alba were present. The hotel covers an area of ??162,000 square feet and has 8 floors.

The hotel has 95 guest rooms, all of which were designed by Mr. Giio Armani himself. The interior decorations also use Armani brand home furnishings, which are divided into Classic, executive, Ambassador, Signature, Presidential and other suites. The presidential suite covers an area of ??2,160 square feet and spans two floors. It has a gym, private cinema, kitchen and studio. The price of the room is set between 679.5-14949 US dollars. High heels

Simple and fresh solid-color shoes are definitely the main style and the most practical choice for the 2013 spring and summer series. The 2013 spring and summer series from Giio Armani (Giorgio Armani) is perfect for this purpose. payment. Combining structuralist geometric cutout patterns with sparkling sequin embellishments make these shoes more modern and sophisticated. Related News

Giio Armani boutique opens in Tianjin Galaxy International Shopping Center Character Honors

Ranked 173rd on the 2019 Forbes Global Billionaires List.

On April 7, 2020, Giorgio Armani ranked 304th on the "2020 Forbes Global Billionaires List" with a wealth of US$5.4 billion.