In the process of submitting trademark registration, many customers have been rejected during the registration. This is because the customer did not monitor the trademark during the time period of trademark submission. So what is trademark monitoring? What are the functions of trademark monitoring? 1. Trademark monitoring refers to: 1. Taking your registered trademark as the object of protection and monitoring the preliminary trademark announcement issued by the Trademark Office. 2. Monitor the legal status of certain trademarks. 2. The Importance of Trademark Monitoring Trademark squatting is the most troublesome problem for enterprises. If enterprises can conduct appropriate trademark monitoring, such problems can be avoided. In addition, trademark monitoring also includes monitoring the legal status, usage and protection of trademarks in the same industry or competitors, making timely adjustments to the business strategy of the company, so as to always take the lead in the business war and remain invincible. 3. The role of trademark monitoring Since the "Trademark Announcement" is not just the "Trademark Preliminary Approval Announcement", trademark monitoring is not only about monitoring information about squatting. Information related to corporate trademark protection and that may affect corporate interests is also reflected in the "Trademark Preliminary Approval Announcement". Among other contents of Trademark Announcement. The phenomenon of trademark theft has also caused headaches for many companies. Trademark thieves engrave private seals and transfer or license them to others without the consent of the trademark owner. By monitoring the "Trademark Transfer Announcement" and the "Trademark License Contract Filing Announcement", these thieves can reveal their true colors and their hopes will be reduced to ashes. Some companies sometimes have their trademarks canceled or revoked due to negligence, such as expired non-renewal or non-use for three consecutive years. This information will be reflected in the "Trademark Cancellation Announcement" and "Trademark Cancellation Announcement". Through trademark monitoring, companies can learn this information in a timely manner and take quick measures to renew or re-apply for registration. Trademark monitoring is particularly important for large and medium-sized enterprises, because intellectual property rights play a crucial role and influence in the development of these enterprises. On the one hand, the trademarks of these companies often become the targets of counterfeiting and need to be strictly guarded against; on the other hand, in order to cope with the fierce market competition, catch up with and surpass competitors, they must learn advanced intellectual property management and operation experience at any time, and improve themselves. quality.